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About the Professional Diploma in Sales and Marketing
Program Highlights
- Duration: 3 Months
- Credit Value: 40
- Modules: 2
- Level: 11
- Dual Certification
The Professional Diploma in Sales and Marketing, launched in collaboration with the Scottish Qualifications Authority (SQA), provides a rigorous curriculum to develop advanced skills in sales management and international marketing. This diploma program is designed for people who desire to thrive in the competitive and growing industries of sales and marketing. It combines strategic thinking, analytical strength, and creative skills that are required for success in today’s global business landscape.
Key Learnings
- Gain foundational knowledge of sales management concepts, enabling effective management of sales operations.
- Develop plans for organizing, staffing, and training a sales force, ensuring alignment with business goals and market demands.
- Assess sales strategies and practices in relation to current legal, ethical, and professional standards.
- Critically evaluate the effectiveness of sales management tools such as sales forecasting, compensation methods, and sales reports.
- Analyze how changing global business environments pose challenges to marketing management functions and develop strategies to address these challenges.
- Create comprehensive international marketing plans utilizing appropriate models, tools, and techniques.
- Evaluate the processes involved in brand management and understand their impact on consumer behavior across different markets.
- Develop the creative skills necessary to launch new products and services in dynamic and competitive global marketplaces.
This Professional Diploma is a three-month course, comprising two modules. Both modules are necessary to achieve this qualification.
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Modules
This module provides candidates with advanced knowledge and critical understanding of key sales management principles, theories, and practices. Learners will analyze current sales management issues, develop original strategies, and apply specialized skills to effectively manage a sales force. They will design tailored structures, recruitment processes, and professional development programs creatively, while evaluating strategies against legal, ethical, and professional standards. Candidates will make informed judgments in ambiguous situations, critically evaluate sales management tools, and develop innovative solutions. They will also communicate insights effectively to diverse stakeholders using ICT tools and data analysis skills.
Learning Outcomes:
Upon completion of the module, learners will be able to:
- Understand the basic principles of sales management.
- Critically develop a plan for organizing, staffing and developing a sales force.
- Evaluate sales and sales management strategies in relation to current, legal and ethical standards of practice.
- Critically evaluate the use of sales management tools such as sales forecasting, compensation methods and sales reports.
This module focuses on global marketing challenges and the interplay between international business and diverse societies. Learners will analyze the impact of evolving global business environments on marketing management and develop international marketing plans using appropriate models and techniques. They will evaluate brand management processes and their influence on consumer behavior across different markets. The module also covers the creative marketing skills required to launch new products in dynamic global markets and examines contemporary organizational initiatives addressing global sustainability issues. Through independent research, learners will formulate sophisticated marketing strategies and recommendations to address ethical, governance, and societal challenges in international marketing.
Learning Outcomes:
Upon completion of the module, learners will be able to:
- Analyze the changing business environment(s) globally and how they pose challenges to marketing management functions in organizations.
- Develop marketing plans with the application of appropriate marketing models, tools and techniques.
- Evaluate the processes involved in brand management and how they influence consumer behavior.
- Evaluate the skills set needed as a creative marketer to launch new products/services in a dynamic global marketplace.
The Diploma in Sales and Marketing is for aspiring sales managers, marketers, entrepreneurs, recent graduates, career changers, international professionals, and lifelong learners. It offers skills in leading sales teams, crafting global marketing strategies, and understanding diverse consumer behaviors. With a focus on practicality and adaptability, the program prepares individuals to excel in dynamic sales and marketing environments, bridging theory with real-world application for success.
Graduates of the Professional Diploma in Sales and Marketing can ascend to sales management, marketing leadership, or entrepreneurial roles. Opportunities also exist in consulting, specialized sales, and global marketing positions. Further education options enable specialization, while cross-cultural understanding facilitates international career paths. This diploma accelerates career progression by nurturing versatile skills and leadership abilities.
About Sottish Qualifications Authority
The Scottish Qualifications Authority – SQA, sponsored by the Scottish Government’s Learning Directorate, has two primary roles: accreditation and qualifications. It accredits credentials other than degrees and approves and guarantees quality to notify bodies that intend to admit individuals for such qualifications. The awarding body, on the other hand, refers to the development and implementation, validation, evaluation, qualifications, and ensuring that they are up to date and that certificates are issued to candidates. Under these functions, the SQA provides a variety of services for companies and training providers, from training courses and central approvals to personalized awards, credit scores, and licensing services.
Why SQA?
- SQA Qualifications are recognised worldwide.
- Qualifications provide clear educational and employment progression pathways and are supported by the industry.
- Provides vocational skills specific to occupations or sectors.
- Each SQA qualification is benchmarked against qualifications on the Scottish Credit and Qualifications Framework (SCQF)
About Chartered Management Institute (CMI), UK
The Chartered Management Institute (CMI) works with businesses and educational institutions to inspire people to become skilled, confident, and successful managers and leaders.
Chartered Management Institute is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence.
Over 100,000 managers use CMI’s unique services regularly. Organizations like Jaguar, Land Rover, Royal Bank of Scotland, Fujitsu, Allianz, Silverstone, Royal Air Force, London South Bank, and Royal College of Physicians amongst others use Chartered Management Institute certifications for certifying their professionals.
Why CMI?
- CMI promotes the highest standards in management and leadership excellence.
- It is the ultimate management accolade backed by a unique royal charter.
- Provides practical insight for both today’s leaders and the next generation.
- Currently has 100k active learners and boasts 12000+ Chartered managers.
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By providing your contact details, one of our academic advisors will contact you soon.
