Order a Prospectus
About Postgraduate Diploma in Tourism and Hospitality Management
A Postgraduate Diploma in Tourism and Hospitality Management at Westford in partnership with Cambridge International Qualifications is specially designed for professionals who currently work or aspire to work in the tourism and hospitality sectors. The program is extremely relevant for students currently living in the UAE, as the country has seen exponential growth in the tourism and hospitality sectors in the last couple of years creating jobs at every level in the industry.
It is also beneficial for international students who wish to further their careers in tourism and hospitality management in their respective home countries. During this course, the students develop their managerial and leadership skills, gain industry insights, and analyse the current local and international market trends and challenges currently affecting the business. The program helps them gain an in-depth understanding of managing projects in the industry and build their strategic planning capabilities.
Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
Key Learnings of the Postgraduate Diploma in Tourism and Hospitality Management.
- Understand the travel and tourism industry and the nature of the hospitality industry.
- Analyse the difference between a leader and a manager in the hospitality industry along with the functions and roles, responsibilities of a manager in the hospitality sector.
- Understand the seven Ps of service marketing, segmenting, targeting, and positioning.
- Understand the significance of public relations services.
- Understand the significance and advantages of strategic planning in the hospitality and tourism industry.
- Understand the process of project planning and the significance and advantages of project planning.
- Understand the control techniques and process, follow up and evaluation strategy.
- Be able to devise and implement policies for destination development
- Understand the communications, turnover, demand, and supply of the industry.
- Understand the basics of service marketing along with the difference between goods and services.
- Understand effective sales and marketing techniques within the hospitality industry.
- Understand effective sales and marketing techniques within the hospitality industry.
- Undertake a value chain analysis.
- Understand the significance of strategic leadership in the tourism and hospitality industry.
- Devise and implement marketing strategies for hospitality and tourism destinations
- Understand emerging tourism policy paradigms.
The Postgraduate Diploma in Tourism and Hospitality Management is for graduates choosing to specialise in a particular area of hospitality, such as hotel, tourism, international hospitality, or events management, or to move into a related area such as HR or marketing.
These certifications are solely intended to improve students’ knowledge of the program.
About Cambridge International Qualifications (CIQ), UK
Why CIQ?
- CIQ offers credit-rated qualifications in partnership with the Scottish Qualifications Authority (SQA), UK
- It is listed under the Scottish Credit and Qualifications Framework (SCQF) qualifications database which enables the student to utilize the credits earned to attain UK-regulated qualifications
- CIQ is supported by a very distinguished ‘Academic Advisory Board’ which comprises distinguished individuals from academia who provide deep insights and provide overall guidance for academic strategy.
- CIQ offers a wide range of diplomas, advanced diplomas, and postgraduate diplomas available to suit the individual needs of students, executives, and corporates.
What our Students Say
About Our Learning Journey, Than
From Those Who Are Experiencing It.
Sijo Joy
Victor Chimezirim Ofoegbu
Zainab Imran
Fathima Maheesha
Hiba Fatma
Mahmoud Basalama
Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
