PG Diploma in Tourism and Hospitality Management
A PG Diploma in Tourism and Hospitality Management is specially designed for professionals who currently work or aspire to work in the tourism and hospitality sectors. The programme is extremely relevant for students currently living in the UAE, as the country has seen exponential growth in the tourism and hospitality sectors in the last couple of years creating jobs at every level in the industry. It is also beneficial for international students who wish to further their career in tourism and hospitality management in their respective home countries. During this course, the students develop their managerial and leadership skills, gain industry insights and analyse the current local and international market trends and challenges currently affecting business. The program helps them gain an in-depth understanding of managing projects in the industry and build their strategic planning capabilities.
Management and Leadership in Hospitality and Tourism
Introduction to hotel, travel and tourism industry; Nature of hospitalityindustry: Communication, turnover, demand and Supply; Differencebetween a leader and a manager in hospitality industry; Functions, roles, responsibilities of a manager in a hospitality Industry.
Marketing Strategies for Hospitality and Tourism
Basics of services marketing; Difference between goods and services; Seven P’s of service marketing; Segmenting, targeting and positioning; Effective sales and marketing techniques within the hospitality and tourism industry; Significance of public relations in services
Strategic Planning for Hospitality and Tourism
Vision, mission, objectives and goals; Strategic intent; Strategic planning process; Framework of strategic planning; Significance and advantages of strategic planning in hospitality and tourism industry; Value chain analysis.
Project Planning and Implementation for
Tourism and Hospitality Industry.
Process of project planning; Significance and advantages of project planning; Strategic leadership in tourism and hospitality industry; Control techniques; Control process analysis; Follow up; Evaluation strategy.
Learning Outcomes
Understand Management and Leadership aspects in Hospitality and Tourism industry.
Topics Covered
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Be able todevise and implement marketing strategies for Hospitality and Tourism destinations.
Marketing planning process for destinations. Segmenting the market for destinations. Destination imagery
Package holidays & destination marketing. The effect of destination promotions. Destination promotions through special events
Be able to Strategize Planning processes required for hospitality and tourism industry.
Vision, mission, objectives and goals; Strategic intent; Strategic planning process; Framework of strategic planning; Significance and advantages of strategic planning in hospitality and tourism industry; Value chain analysis.
Be able to devise and implementpolicies for Destination Development.
Historical basis & rationale for destination development.
Auditing destination resources.
Research for destination development projects.
Implementation of destination development strategies..
Emerging tourism policy paradigms