PG Diploma in Tourism and Hospitality Management

Awarded by – Cambridge International Qualifications (CIQ), UK

A PG Diploma in Tourism and Hospitality Management is specially designed for professionals who currently work or aspire to work in the tourism and hospitality sectors. The program is extremely relevant for students currently living in the UAE, as the country has seen exponential growth in the tourism and hospitality sectors in the last couple of years creating jobs at every level in the industry. It is also beneficial for international students who wish to further their careers in tourism and hospitality management in their respective home countries. During this course, the students develop their managerial and leadership skills, gain industry insights, analyze the current local and international market trends and challenges currently affecting the business. The program helps them gain an in-depth understanding of managing projects in the industry and build their strategic planning capabilities.

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Management and Leadership in Hospitality and Tourism

Introduction to hotel, travel and tourism industry, nature of the hospitality industry: communication, turnover, demand, supply, and the difference between a leader and a manager in the hospitality industry, functions, roles, responsibilities of a manager in the hospitality Industry.

Marketing Strategies for Hospitality and Tourism

Basics of services marketing, the difference between goods and services, seven P’s of service marketing; segmenting, targeting and positioning, effective sales and marketing techniques within the hospitality and tourism industry, and the significance of public relations services.

Strategic Planning for Hospitality and Tourism

Vision, mission, objectives, and goals, the strategic intent, strategic planning process, the framework of strategic planning, the significance and advantages of strategic planning in the hospitality and tourism industry, and the value chain analysis.

Project Planning and Implementation for Tourism and Hospitality Industry.

Process of project planning, the significance and advantages of project planning, strategic leadership in the tourism and hospitality industry, control techniques, the control process analysis, follow-up, and evaluation strategy.

Learning Outcomes

Topics Covered

Understand management and leadership aspects in the hospitality and tourism industry

Be able to devise and implement marketing strategies for hospitality and tourism destinations

 

  • The marketing planning process for destinations, segmenting the market for destinations and destination imagery
  • Holiday packages & destination marketing, the effect of destination promotions through special events

Be able to strategize planning processes required within the hospitality and tourism industry

  • Vision, mission, objectives, and goals, strategic intent, strategic planning process, the framework of strategic planning, the significance and advantages of strategic planning in the hospitality and tourism industry, and the value chain analysis

Be able to devise and implement policies for destination development

  • Historical basis & rationale for destination development
  • Auditing destination resources
  • Research for destination development projects
  • Implementation of destination development strategies
  • Emerging tourism policy paradigms
*We do not offer legalization/attestation of the PG Diploma certificate awarded by CIQ. These qualifications are meant for upgrading the student’s knowledge about the program only.

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