MSc Digital Marketing and e-Business

The module helps to foster successful entrepreneurial, inventive, and leadership attitudes. It will provide learners with the chance to investigate modern theories, important entrepreneurial concepts, and creative organizational environments in a range of scenarios. Learners will investigate the necessary entrepreneurial knowledge, skills, and characteristics for success.

Creating usable data for decision-making is a challenge that necessitates consideration of several elements. To do so, you must first grasp the question being asked, followed by the facts that you have. Do you have all of the information you require? If not, how will you discover it? How are you going to clean it? How will you process and display it such that the decision-maker benefits? This module will address all of the learners’ technical concerns.

Through interactive participation with case studies and critical discourse of a variety of digital marketing materials, this module strengthens the learner’s knowledge and engagement with the principles and practice of digital marketing communications and branding.

This module broadens students’ understanding of customer behaviour and experience management. This will entail the student conducting an in-depth examination of digital consumer behaviour and how it relates to the development of experience strategy.

Managing a project is analogous to running a micro-organization. Handling finances, managing people, leading change, analyzing and addressing risk, working with contractors, managing stakeholder expectations, and monitoring all areas of the project are all included. In this module, learners will utilize a variety of tools and approaches to better comprehend the developments in a project and build a high-quality product, service, or process that is delivered on time, under budget, and according to specifications. Learners will apply their expertise to a project in their field.

This session gives learners the chance to shape the project they’ll work on in the capstone module, Management Investigation. Learners will have learnt numerous techniques towards conducting a research study in the business research methodology module, and these skills will assist them in developing a viable proposal for the management investigation.

This is a Master’s program capstone module connected to the learner’s professional background or an area of interest developed during your MSc. This module allows them to enhance their expertise in a chosen subject by engaging in either an industry consultation or a typical research dissertation.

This module is designed to introduce postgraduate learners to business research methods and statistical analysis. Theoretical, historical and statistical concepts are taught in lectures with hands-on practical lab sessions using quantitative or/and qualitative techniques that allow students to put theory into practice.

This module enables learners to gain an in-depth understanding of and critically evaluate contemporary issues in marketing, from a theoretical and practical perspective. They will apply their knowledge by developing a solution drawing on the current developments and issues explored in this module.