MBA in Sales & Marketing
Awarded by UCAM, Spain
Study online or part-time from UAE (Dubai, Sharjah, Abu Dhabi), Saudi Arabia (Jeddah, Riyadh), Nigeria (Lagos, Abuja), South Africa (Cape Town, Johannesburg, Durban), Rwanda, Ghana, India etc…
In today’s fast paced changing global marketplace, organizations are constantly exploring drivers of competitive advantage. Marketing plays a pivotal role in generating revenues and offering products and services to exponentially changing market demands. MBA in Sales and Marketing course offers the right blend of theoretical frameworks and experiential learning avenues to equip an enlightened marketing professional to enhance versatile career options in the sales and marketing domains.
Westford University College in partnership with UCAM, Spain offers this unique combination of conducting ‘MBA in Sales & Marketing’ program for all working professionals. It will help you to recognize and realize that marketing in the digital era offers challenges in an entirely different league.
UCAM – CIQ Dual Certification MBA Program
The dual certification MBA Program at Westford will be facilitated by renowned faculty with decades of experience in the domain. During the program, the students will be exposed to industry specific case studies, business simulations and extempore. All the students enrolled into the Sales and Marketing Management MBA program will have access to Westford’s e-library that contains 1000s of journals and books. Post completion of the program, the student has an option of attending the university convocation in the campus of UCAM, Murcia, Spain.
UCAM is a university with excellence based out of Murcia, Spain. Started in the year 1995, UCAM has an active student base of 21,000 learners and has an academic staff of more than 1000. The Sales and Marketing MBA program at UCAM, Murcia, Spain is accredited by ANECA, and the university is a member of ENQA, Universia and EUA. UCAM has a strategic partnership networks of more than 300 universities including Stanford, National University of Singapore and National Technological University. UCAM has a corporate strategic partnership with industry leaders including Coca Cola, Microsoft, Soft and SAP. Considered as university of sports, UCAM has more than 20 Olympiads as its alumni.
Program Outline – Part A
The part A consists of six modules out of which four modules are core while two are specialized modules. The six modules will be delivered over a period of six months. All the learners who complete part A will attain 40 ECTS which is equivalent to 120 UK Credits.
- International Human Resource Management
- Operations Management
- Strategic Change Management
- Strategic Human Resource Development
- International Marketing Management
- Sales Management
Program Outline – Part B
Part B consists of a mandatory module and a thesis work. It has a duration of 6 months and all the learners who complete part A and Part B will be awarded with an MBA degree in Human Resource Management & Organizational Psychology from UCAM Spain, and will attain 60 ECTS (European Credit Transfer System) which is equivalent to 180 UK credits.
- Socio – Economic – Legal Environment
- Thesis work
Delivery – Online
The MBA in Sales and Marketing Management will be delivered through state of the art online learning system and all the learners will have access to international journals and books. All the programs will be delivered by international faculty and students can attend the live lectures from senior international faculties by logging into the system. All the sessions will be recorded and the students can listen to the lectures at their leisure. The LMS has an option for doubt clarification session and online classroom activity. The classes will be held twice a week (Sunday and Tuesday) for three hours each.
Delivery – Classroom
For the learners who wish to attend classroom sessions, Westford will facilitate classroom sessions every Friday at its campus in Sharjah, UAE. All the sessions will be delivered by senior faculty members. All the learners will also get access to the state of the art learning system which has option for uploading assignment and reference materials and journals.