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About Diploma in Business Psychology
Business psychology is concerned with understanding what motivates and influences individuals and orienting them to the requirements of an organization, functioning as a vital driver of success in today’s competitive worldwide market. The Diploma in Business Psychology, offered by Westford in collaboration with Guglielmo Marconi University in Italy, is designed to provide learners with a broader understanding of business and human resource skills that will assist them in improving employee welfare and effectiveness, analyzing human aspects within organizations, and assisting businesses in becoming simpler and more lucrative.
The program’s objective is to assist learners comprehend human and organizational behavior. It enables students to acquire key management and leadership skills in order to build more competent and cost-effective enterprises. Learners are encouraged to learn about current challenges and trends, marketing, the impact of technology, demographics, and various classical theories of psychology on consumer behavior in addition to the basic study of business psychology. The program introduces the usage of numerous human behavior theories as well as corporate and organizational behavior models. The diploma in business psychology will allow students to have a better grasp of the relationship between psychology and business.
Key Learnings
- The key issue in psychology
- Citing and referencing resources
- Ethics in conduction of research
- Developmental psychology
- Selection and assessment
- Personality assessment
- Attitudes and behavior in organizations
- Presentation techniques
- Work design and performance
- Psychology at workplace
Modules
This module will introduce students to key issues in Psychology and explore common myths about the brain and behavior. Tutorials will focus on the basics of academic skills such as literature searching, citing and referencing sources, academic writing and authorship, and critical thinking. Some lectures will focus on understanding ethical practice in writing and conducting research.
Learning Outcomes- Understanding key issues in Psychology
- Analyse journal papers to apprehend research methodology
- Understanding ethical issues while conducting research.
This module introduces the core area of developmental psychology. Students will be encouraged to consider issues such as the processes of attachment between a parent and child underpinning early social relationships, how children learn to understand and produce spoken language including the impact of the social context, the development of cognitive skills of a child and how social and cultural factors may impact development. Within the core area of individual differences, students will examine the evidence for differences in personality types and variations in intelligence. It will also consider the topic of psychometrics; how these traits and abilities of individuals can be measured and assessed.
Learning Outcomes- Demonstrate a basic understanding of developmental psychology and individual differences in research
- Explain key issues in developmental psychology and individual differences in research
- Applying basic psychometrics for personality assessment
The module will explore the influence of culture, including Hofstede’s dimension of culture theory and application, as well as the influence of politics and power that affects the behavior of employees in an organization. The module will also cover concepts of key motivational theories, including content and process theories, as well as behavioral psychology aspects about emotional intelligence, soft skills and leadership. Students will also gain an understanding of basic team dynamics and teamwork for managing teams and conflict resolution. The module will also cover a range of topics in work psychology relating to the following areas like Attitudes &Behavior in Organizations; Motivation, Teams &Teamwork Learning, Training &Development; Safety, Stress &Health at Work; Work Design &Performance, and Selection &Assessment.
Learning Outcomes- Explore the aspects of culture, politics and power on employee behavior in an organizational context.
- Demonstrate how to motivate individuals and accomplish goals, as part of behavioral psychology.
- Understanding of team dynamics and Cooperation. Apply knowledge and critical awareness of theoretical approaches in work psychology to a range of work-based issues
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About Guglielmo Marconi University (GMU), Italy
Guglielmo Marconi University is a modern higher education institution, which aims to pursue the latest innovative training models, as well as build strong connections with the organizations at the forefront of advanced technologies. Being fully accredited by the Italian Ministry of Education, University and Research, it offers programs recognized at the European and extra-European levels giving students the possibility to develop their international careers and succeed in a globalized job market.
Marconi University Schools maintain the highest standard of program quality and innovation. Six separate schools provide a variety of graduate, doctoral and certificate programs, as well as multidisciplinary learning opportunities. The school aims to engage students in their educational journey, leveraging faculty expertise, and a collaborative learning environment that spurs critical thinking and creative skills. Marconi schools focus on research and innovation, creating interdisciplinary programs that respond to real-world issues and job demands. Their diverse academic community now boasts over 16000 students enrolled in graduate and postgraduate programs, over 300 faculty members, and an academic advising staff comprising over 200 professionals.
Why GMU?
- First Italian Open University recognized by the Italian Ministry of Education.
- Guglielmo Marconi University has been accredited since 2010 by the Hellenic National Centre for Information and Academic Recognition (DOATAP).
- It offers degrees in modern languages and literature, psychology, and education sciences, as well as a master's degree in leadership, management, and technologies of education.
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