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About the Professional Diploma in Market Intelligence and Big Data
Program Highlights
- Duration: 3 Months
- Credit Value: 40
- Modules: 2
- Level: 11
- Dual Certification
The Professional Diploma in Market Intelligence and Big Data is an advanced program designed to equip learners with essential skills in data-driven marketing decision-making. It covers the integration of data, analysis, and visualization, emphasizing the role of big data and analytics in modern marketing. Participants will gain hands-on experience with advanced analytics tools, social media analytics, and AI applications. The curriculum includes data collection, analysis, and visualization, with a focus on specialized areas like social listening and web analytics. The program prepares candidates to leverage AI, machine learning, and deep learning to drive strategic marketing success.
Key Learnings
- Develop expertise in social listening, web analytics, and content analysis, using various tools to extract actionable insights from diverse data sources.
- Explore the application of artificial intelligence, machine learning, and deep learning in marketing strategies, and understand how these technologies can enhance data-driven decision-making.
- Apply advanced analytics techniques to create innovative data-driven marketing strategies, demonstrating originality and creativity in solving complex business problems.
- Master the importance of data over intuition in marketing decision-making by understanding and applying the core components of marketing analytics—data, analysis, and visualization.
- Gain a deep understanding of data analysis fundamentals, including the impact of research intentions on methodological choices and the importance of effective data visualization.
- Learn how to leverage social media analytics to understand market trends, consumer behaviour, and competitive positioning, driving more informed marketing strategies.
This Professional Diploma is a three-month course, comprising two modules. Both modules are necessary to achieve this qualification.
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Modules
This is an advanced-level module designed to provide learners with an in-depth understanding of the role data plays in market domains. They will explore the evolution based on decision-making to data-driven strategies, emphasizing the three core components of marketing analytics: data, analysis, and visualization. They will analyze the specialized areas such as social listening, web analytics, and content analysis and utilize the tools necessary for the development of technical skills. Learners will explore the transformative potential of artificial intelligence and the subsets in marketing strategies.
Learning Outcomes:
Upon completion of the module, learners will be able to:
- Understand the importance of data over intuition for marketing decision-making including the three core components of marketing analytics: data, analysis and visualization.
- Understand social listening, web analytics and content analysis with various content analysis tools
- Introduction to fundamentals of data analysis and research intention’s effect on methods choices and data visualization
- Understand how artificial intelligence, machine learning and deep learning may be applied to marketing.
This module briefly describes how organizations find value and make decisions using huge volumes of data. The module introduces the learner to the scope of value creation underlined by the foundational concepts of business analytics. Also, applications of business analytics are introduced to the student, with special reference to social media analytics for business. This module discusses the interplay of analytics, businesses, social media and information technology to drive competitive advantage in organizations.
Learning Outcomes:
Upon completion of the module, learners will be able to:
- Critically analyze business problems, including the opportunities for organizations to become more analytical and data-driven to solve such problems.
- Evaluation of different categories of analytics from individuals to corporates.
- Understand the importance of analytics in social media functions.
- Understand some of the advanced applications of analytics in the business industry..
This qualification is tailored for individuals who wish to leverage data to optimize marketing strategies and enhance decision-making. It suits those interested in exploring how big data and analytics can revolutionize marketing approaches and drive a competitive edge. Ideal for professionals aiming to gain practical experience with analytics tools, social media insights, and artificial intelligence, it also caters to those seeking to build advanced skills in data interpretation and visualization.
This program boosts your career by providing advanced data and analytics skills crucial for making strategic marketing decisions. With these skills, you'll be well-prepared to step into roles where expertise in data-driven marketing strategies and cutting-edge technologies is highly valued.
About Sottish Qualifications Authority
The Scottish Qualifications Authority – SQA, sponsored by the Scottish Government’s Learning Directorate, has two primary roles: accreditation and qualifications. It accredits credentials other than degrees and approves and guarantees quality to notify bodies that intend to admit individuals for such qualifications. The awarding body, on the other hand, refers to the development and implementation, validation, evaluation, qualifications, and ensuring that they are up to date and that certificates are issued to candidates. Under these functions, the SQA provides a variety of services for companies and training providers, from training courses and central approvals to personalized awards, credit scores, and licensing services.
Why SQA?
- SQA Qualifications are recognised worldwide.
- Qualifications provide clear educational and employment progression pathways and are supported by the industry.
- Provides vocational skills specific to occupations or sectors.
- Each SQA qualification is benchmarked against qualifications on the Scottish Credit and Qualifications Framework (SCQF)
About Chartered Management Institute (CMI), UK
The Chartered Management Institute (CMI) works with businesses and educational institutions to inspire people to become skilled, confident, and successful managers and leaders.
Chartered Management Institute is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence.
Over 100,000 managers use CMI’s unique services regularly. Organizations like Jaguar, Land Rover, Royal Bank of Scotland, Fujitsu, Allianz, Silverstone, Royal Air Force, London South Bank, and Royal College of Physicians amongst others use Chartered Management Institute certifications for certifying their professionals.
Why CMI?
- CMI promotes the highest standards in management and leadership excellence.
- It is the ultimate management accolade backed by a unique royal charter.
- Provides practical insight for both today’s leaders and the next generation.
- Currently has 100k active learners and boasts 12000+ Chartered managers.
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