Guerrilla marketing involves thinking out of the box and using unconventional marketing methods without utilizing traditional marketing methods. Viral Marketing involves word of mouth publicity through the internet and other online promotion activities. These two marketing methods are very efficient and cost-effective as traditional methods can be eliminated and more suitable methods that involve latest technologies can be implemented.
This method usualy involves quick and unexpected ways of marketing rather than long term techniques. Guerilla marketing methods concentrate on making quick impressiona nd sales before disappearing. Traditional methods like posters billboards are planned for longer time while guerilla method involves making the ad to be seen to large number of people at the same time. Guerilla marketing ususally involves higher cost if physical media is involved.
Most viral marketing methods involve social media promotion tactics that help in spreading an information in a viral way. Usually, the posts that are shared on social media are made compelling to make the users share them at once and this triggers an increase in sharing activity by others. When a post made by a single person is shared with multiple users which are again get multiplied on every sharing and liking gets viral marketing higher exposure. In the case of viral marketing
Sometimes companies employ guerilla marketing tactings through viral marketing which creates an integrated environment. Creating a campaign with short term goal and spreading the information through social media involves this kind of marketing.