How Consumer Behavior affects Marketing Strategy

Published by westfordadmin at March 16, 2016

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Business organizations across globe try to influence consumer by encouraging them to buy products and services. This is done by studying about the needs of the consumer and creating appropriate strategies so that consumer buy products. There are several strategies used for influencing consumer behavior which affects the buying decision.

The first thing to be kept in mind while building strategies for marketing products is communicating with consumers emotionally. This can be done by giving promotional material in order to get attention of consumer. It has been found that consumers are attracted to products that creates emotions in the form of joy and surprise.

Consumers who find it easy to solve problems through a particular product or service usually change their brand. This is especially helpful if the service offered or product sold is of lower cost that competitors. The message that conveys the fact that having your product is better offering higher value influences the consumer easily. The expectations of the consumers must be met while marketing the products.

Another way of influencing consumers is by giving an impression that the company is fulfilling the responsibility towards society. Products that are environment friendly can be promoted as a green brand and this can have the effect on the behaviour of consumers. Offering discount on products and donating the profit can have influence in the mind of the consumer.