Managers around the globe know that advertising effectively can play a critical role in establishing the brand and increase sales. Identifying the target customers and positioning the brand among them are the two major steps determine the success of a product. Small business organizations are also able to take advantage of target marketing and brand positioning through different strategies
Marketing usually involves giving exposure to the product for achieving the desired results. Although people are aware of advertisements the tactics and strategies are not familiar to them. Marketing Managers conduct extensive consumer research programs for finding the right customers by careful analysis of the trends. Most of the market research programs are depended on brand positioning and target marketing.
Target Market Identification
Targeting the right customers usually involves doing research about potential customers and current customers in order to determine what drives the actual sales. Market targeting also includes market segmentation process which breaks the entire customers into different categories. Market segmentation helps in targeting each product with certain features to the ideal customers who are interested in it.
Brand Positioning Strategies
The first step in brand positioning is the identification of the taste preference and need of the customer. Management professionals create an image in the mind of customers to be associated with the certain product through different advertising methodologies. The image which will be created in the mind of customers when they hear about a product and name is called the brand name. rs.