It has been known for decades that Image and Identity of companies give competitive advantages than their technological know how. The public image of a company protects when a crisis occurs and accelerates the growth of a business. Instead of creating a hype the image and identity are achieved by a company or organization is attained through the investment of time and effort in establishing proof through doing right things at the right time.
Having a Corporate Identity and Image helps in increasing the profit of the organization. It also helps in improving the morale of the employee, goodwill in the community, support from investors and suppliers etc. Following are some of the tips in keeping good Image and Identity for any Organization
Doing analysis about how the company to be known in the public eye for the next few years is the first step in building a reputation. It will also be good in having a vision of how the organization will have a competitive advantage over similar organizations. Creating benchmark during such analysis is also critical in measuring the success of building the reputation.
Establishing Core Values
Establishing clearly what the company want to stand for in the long-term perspective is the next step in this process. The core values that are unique about the company, as well as proprietary process and patented products that distinguish the company from competitors, can be shown as an advantage among the public for gaining reputation.
Creation of Strategies
Planning an approach in developing a brand image requires proper strategies to be build up over time. Creating a timeline and foreseeing the milestones will help in building vision and mission for the company. When and how new products to be launched and how the news to be circulated in media etc need to be considered while preparing these strategies.