Branding and advertising globally can help the business grow in different countries at the same time. In earlier days a huge amount of money was required for advertising and branding globally. However with the advent of new technologies, it is possible to advertising and branding at very low cost.
It is essential to keep the advertising and branding media to be consistent across all platforms in order to convey the message easily to the customers. As consumers get the information about the products from different sources it is important to make the content unique across all platforms.
It is advisable to test the products and services aligned with the brand in the home country before entering into foreign locations for reducing the risks. Building the brand gradually in another market is good as far as branding and advertising are concerned.
Making the products Local
Although the brand and advertising media need to be uniform the content can be localized to make the consumers feel the products adaptable to the local market. Using language and culture of the foreign market in which the products are sold need to be taken care of during global marketing campaign.