marketing techniques

October 25, 2016

Importance of Distribution Methods and Marketing Plans

How products and services are distributed in the target market should be clearly depicted in the Business Marketing Plan. Different distribution channels will be having different cost […]
August 1, 2016

Customer Driven Marketing Strategy Elements

There is rule in Business – ‘Do what your Customer Likes and you would Stay Longer’ . Now that informs a global phenomenon, of how many […]
January 12, 2016

International Marketing Promotion Tools for Business

In 1960, Edmund Jerome McCarthy coined the term “Marketing Mix” which included the 4P’s of Marketing in his book Basic Marketing: A Managerial Approach. Later on, […]
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