Marketing Management

January 28, 2019

WeCares: Westford Cares – Volunteering trip on 3 October 2018 at Nazareth LP School, Kochi, India.

WeCares is signature CSR initiative of Westford Education Group where we encourage our students and staff to involve themselves in philanthropic and volunteering endeavours. The projects […]
January 4, 2019

One shoe size cannot fit all: Students Learn differently, even in a multicultural classroom

There is so much to explore regarding the impact of students’ learning style during my teaching experiences in the   UAE. I will now attempt to align […]
January 4, 2019

WeTalk with Rohit Bassi

We Talk is an initiative by Westford University College to bring together the doers, the talkers, the movers, the shakers and the dreamers of the world […]
December 31, 2018

Enter the Virtual CFO!!

As is the premise, accounting and finance division’s form the backbone & nerve center of any organization regardless of size, type, nature of businesses, and has […]
December 27, 2018

Energy Mapping: The New Success Formula

Westford University College in partnership with Adam Global organized its second WEConnect event. The college warmly welcomed Ms. Pooja Srivastav, Chief Energising Officer at Shreem International […]
November 26, 2018

Course Design, Learning Outcomes and the online option

Online learning has been trending for some time, growing rapidly and bringing with it a new era of teaching and learning (Capra, 2011). Institutions like Westford […]
November 19, 2018

A Case of Effective Business Models for Accountants

“I am as I am measured” – Descartes Accountants over the years have been regularly tasked to develop, report outcomes, use and audit transactional data and […]
November 19, 2018

8 benefits of Industrial Visit for Management Students

At Westford University College, we put a lot of emphasis on holistic learning. We believe learning should not be restricted to four walls. To bring the […]
October 8, 2018

Business Schools: Adopting the Role of Sustainability Incubators

The last couple of years have witnessed a gradual shift from the traditional modules taught in business schools to more contemporary modules that integrate current issues […]
October 8, 2018

Choosing a Research Topic for Master’s Thesis: Simplifying the Academic Journey

Choosing a right topic of research is the most vital decision of an academic journey. Writing an academic document requires a significantly different set of skills […]
October 28, 2016

What Every Business Executive should know about the difference Between Product Portfolio & Business Portfolio

The business portfolio of a business organization usually constitutes of the investments and holdings along with the products and brands it is having. The product portfolio […]
April 16, 2016

How Marketing Strategies are different from Sales Strategies

For increasing the profit of the business, marketing strategies, as well as sales strategies, need to be studied and implemented carefully. Marketing strategies help in obtaining […]
April 9, 2016

Advantages of doing International Business in an Emerging Market

Small and Medium Business organizations are investing time and money in doing business in emerging markets globally in the recent past. Emerging Market signifies the economic […]
April 6, 2016

Positive and Negative Impacts of Globalization

The term globalization has been used to describe different countries join for economic political and educational equality. The countries joining together thinks about themselves as part […]
April 6, 2016

Five Things To Consider before Entering into New Market

Expanding the business to new markets is good in utilizing the growth for a business. As there are several risks involved in this process it is […]
April 6, 2016

Importance of Product Mix in Marketing Management

Some business comprises production lines which are clubbed together based on the characteristics which are similar in nature. The number of products being offered through these […]
April 5, 2016

Strategic Marketing Management and Process for MBA Professionals

For every successful business creation of leads and maintaining customers is necessary which is possible only by providing better products and services than competitors. It is […]
February 13, 2016

Importance of Technology on International Business

In earlier days business was done without the help of latest technologies like mobile and Internet. Nowadays the amount of information that is transferred through smartphones […]
February 11, 2016

Corporate Governance in International Business Management

Corporate Governance deals with the role of the teams and team members of a company in providing the leadership to the company with great insight. There […]