Marketing Management

November 26, 2018

Course Design, Learning Outcomes and the online option

Online learning has been trending for some time, growing rapidly and bringing with it a new era of teaching and learning (Capra, 2011). Institutions like Westford […]
November 19, 2018

A Case of Effective Business Models for Accountants

“I am as I am measured” – Descartes Accountants over the years have been regularly tasked to develop, report outcomes, use and audit transactional data and […]
November 19, 2018

8 benefits of Industrial Visit for Management Students

At Westford University College, we put a lot of emphasis on holistic learning. We believe learning should not be restricted to four walls. To bring the […]
October 8, 2018

Business Schools: Adopting the Role of Sustainability Incubators

The last couple of years have witnessed a gradual shift from the traditional modules taught in business schools to more contemporary modules that integrate current issues […]
October 8, 2018

Choosing a Research Topic for Master’s Thesis: Simplifying the Academic Journey

Choosing a right topic of research is the most vital decision of an academic journey. Writing an academic document requires a significantly different set of skills […]
October 8, 2018

The Online Option And Learning Theories

Online learning has been trending for some time, growing rapidly and bringing with it a new era of teaching and learning (Capra, 2011). Institutions like Westford […]
September 13, 2018

Research for Business and Management Issues

Research is a significant ingredient for any successful business. The prevalence of research is significantly broad. The application of the research framework is crucial for resolving […]
July 17, 2018

Four Brothers Graduation: An Incredible story of four young siblings graduating from the same University and College

Oprah Winfrey Said, “The Biggest adventure you can take is to, live the life of your dreams”, and it was a dream come true for four […]
July 10, 2018

Online MBA in Lagos

Higher education with the required skills is an important ingredient for a successful career. With the dynamic business environment and the ever-changing requisites for a great […]
July 3, 2018

7 Traits of Super – Productive People

As per Ekaterina Walter “ Often the power of staying invested in building Network, is pushed aside, but the benefits are numerous as it can drive […]
October 28, 2016

What Every Business Executive should know about the difference Between Product Portfolio & Business Portfolio

The business portfolio of a business organization usually constitutes of the investments and holdings along with the products and brands it is having. The product portfolio […]
April 16, 2016

How Marketing Strategies are different from Sales Strategies

For increasing the profit of the business, marketing strategies, as well as sales strategies, need to be studied and implemented carefully. Marketing strategies help in obtaining […]
April 9, 2016

Advantages of doing International Business in an Emerging Market

Small and Medium Business organizations are investing time and money in doing business in emerging markets globally in the recent past. Emerging Market signifies the economic […]
April 6, 2016

Positive and Negative Impacts of Globalization

The term globalization has been used to describe different countries join for economic political and educational equality. The countries joining together thinks about themselves as part […]
April 6, 2016

Five Things To Consider before Entering into New Market

Expanding the business to new markets is good in utilizing the growth for a business. As there are several risks involved in this process it is […]
April 6, 2016

Importance of Product Mix in Marketing Management

Some business comprises production lines which are clubbed together based on the characteristics which are similar in nature. The number of products being offered through these […]
April 5, 2016

Strategic Marketing Management and Process for MBA Professionals

For every successful business creation of leads and maintaining customers is necessary which is possible only by providing better products and services than competitors. It is […]
February 13, 2016

Importance of Technology on International Business

In earlier days business was done without the help of latest technologies like mobile and Internet. Nowadays the amount of information that is transferred through smartphones […]
February 11, 2016

Corporate Governance in International Business Management

Corporate Governance deals with the role of the teams and team members of a company in providing the leadership to the company with great insight. There […]
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