Marketing Management

April 16, 2019

Father-Daughter Westford MBA Success Story

The Westford Online MBA Program has been a tremendous experience for me and my daughter, Rachel. We are Maltese citizens and both of us joined the […]
April 10, 2019

My MBA Journey- A Journey of Resilience !

Everyone has an amazing story connected with their MBA journey. Here is a glimpse of my unique experience. I remember the night when I wished to […]
April 9, 2019

Importance of Organizational Psychology in Human Resource Management

In any corporate business industry, or a public or government enterprise, one common and most important resource any professional deals with is the human resource. Profits […]
March 28, 2019
Student Industry Visit to Bee'ah

Westford University College Student Industry Visit to Bee’ah, Sharjah

Bee’ah, the Middle East’s fastest-growing environmental management company, was founded in 2007, with the objective of creating a sustainable future, through creative and resourceful solutions. Since […]
March 20, 2019

5 Important Soft Skills needed in the UAE job market

Hiring managers typically look for job candidates with both specific hard skills and soft skills. But if you are a fresh college graduate, soft skills are […]
March 19, 2019
Online MBA Courses

Westford Online Courses – Affordable, Accessible, Inclusive

The advent of online education has been a disruptive force in higher education. Beginning almost 20 years ago with a few initiatives and institutions, online education […]
March 18, 2019
Westford University College

A Visit to 3M Innovation Centre, Dubai

Industrial visit is a significant component of a ‘Business Management Program’ to bridge the knowledge gap between theoretical concepts & actual organizational management strategies in improving […]
March 8, 2019

International Women’s Day

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for […]
March 4, 2019

We Connect with Mr. Ilya Urazakov and Mr. Yogan

Westford University College organized its third edition of ‘WeConnect with Business Leaders’ event on February 20, 2019. The event aims to connect with the Industry stalwarts […]
February 25, 2019

External Examiners Remain a Critical Part of Quality Assurance in Education

External Examiners, our ‘critical friends’ External Examiners remain a critical part of quality assurance in education (Weale, 2016), a role they have enjoyed since the early […]
October 28, 2016

What Every Business Executive should know about the difference Between Product Portfolio & Business Portfolio

The business portfolio of a business organization usually constitutes of the investments and holdings along with the products and brands it is having. The product portfolio […]
April 16, 2016

How Marketing Strategies are different from Sales Strategies

For increasing the profit of the business, marketing strategies, as well as sales strategies, need to be studied and implemented carefully. Marketing strategies help in obtaining […]
April 9, 2016

Advantages of doing International Business in an Emerging Market

Small and Medium Business organizations are investing time and money in doing business in emerging markets globally in the recent past. Emerging Market signifies the economic […]
April 6, 2016

Positive and Negative Impacts of Globalization

The term globalization has been used to describe different countries join for economic political and educational equality. The countries joining together thinks about themselves as part […]
April 6, 2016

Five Things To Consider before Entering into New Market

Expanding the business to new markets is good in utilizing the growth for a business. As there are several risks involved in this process it is […]
April 6, 2016

Importance of Product Mix in Marketing Management

Some business comprises production lines which are clubbed together based on the characteristics which are similar in nature. The number of products being offered through these […]
April 5, 2016

Strategic Marketing Management and Process for MBA Professionals

For every successful business creation of leads and maintaining customers is necessary which is possible only by providing better products and services than competitors. It is […]
February 13, 2016

Importance of Technology on International Business

In earlier days business was done without the help of latest technologies like mobile and Internet. Nowadays the amount of information that is transferred through smartphones […]
February 11, 2016

Corporate Governance in International Business Management

Corporate Governance deals with the role of the teams and team members of a company in providing the leadership to the company with great insight. There […]

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