Marketing Management

July 16, 2019

MY Daughter’s BABM Experience at Westford

Westford University College, Sharjah, in my opinion is one of the best places to acquire tertiary education in the UAE. A practical approach in teaching along […]
July 15, 2019

Campus Recruitment Drive at Westford University College

On 8th May, 2019 Westford University College hosted a reputed company as part of the Campus Recruitment Drive for the undergraduate students pursuing Higher National Diploma […]
July 11, 2019
MBA in Healthcare Management for Doctors

MBA in Healthcare Management : How it helps Doctors and Medical Practitioners.

The course Healthcare Management and Leadership provides students with theoretical foundation and practical skills for surviving and succeeding in the complex process of the modern health care […]
July 8, 2019

Most Popular Online MBA in the UAE 2019-20

An online MBA is an extremely viable option for individuals who want to further their education but cannot dedicate themselves to a full time onsite program. […]
July 2, 2019

Role of International higher education in shaping the leaders in Nigeria

Research shows that Nigerian students constantly deliver much brighter performance than their peers from the developed world. The country is highly rich in human capital but […]
June 25, 2019

South Africa and Tertiary Education

South Africa is one of the more developed countries of the African continent. It’s also the most industrialized of all African territories, with a reasonable chunk […]
June 21, 2019

How does higher education of international quality contribute to shaping the leaders in South Africa?

Apartheid ended twenty-three years ago in South Africa, as a nation of 55.6 million is placed alongside Nigeria representing two of largest economies within the African […]
June 20, 2019

The Modest Fashion Capital of Africa : Nigeria

“Be your own kind of beautiful”  Modest fashion has redefined the way Muslim women across the globe dress these days. Although style has always been synonymous […]
June 18, 2019

MBA from UK to Doctorate from US, thanks to Westford University College

I believe that a solid educational attainment is integral to a well-founded knowledge. As such, a leitmotif direction in any professional endeavor pacing slowly without an […]
June 17, 2019

The development of Digitized Simulation in Supply Chain Education

As a supply chain trainer, we have learnt that sometimes,  the  best way to get the  message across is through a  simulated classroom exercise. Imagine trying […]
October 28, 2016

What Every Business Executive should know about the difference Between Product Portfolio & Business Portfolio

The business portfolio of a business organization usually constitutes of the investments and holdings along with the products and brands it is having. The product portfolio […]
April 16, 2016

How Marketing Strategies are different from Sales Strategies

For increasing the profit of the business, marketing strategies, as well as sales strategies, need to be studied and implemented carefully. Marketing strategies help in obtaining […]
April 9, 2016

Advantages of doing International Business in an Emerging Market

Small and Medium Business organizations are investing time and money in doing business in emerging markets globally in the recent past. Emerging Market signifies the economic […]
April 6, 2016

Positive and Negative Impacts of Globalization

When Christine Lagarde quipped at the World Economic Forum in Davosearlier this year as the head of International Monetary Fund to mention “ It is not […]
April 6, 2016

Five Things To Consider before Entering into New Market

Expanding the business to new markets is good in utilizing the growth for a business. As there are several risks involved in this process it is […]
April 6, 2016

Importance of Product Mix in Marketing Management

Some business comprises production lines which are clubbed together based on the characteristics which are similar in nature. The number of products being offered through these […]
April 5, 2016

Strategic Marketing Management and Process for MBA Professionals

For every successful business creation of leads and maintaining customers is necessary which is possible only by providing better products and services than competitors. It is […]
February 13, 2016

Importance of Technology on International Business

In earlier days business was done without the help of latest technologies like mobile and Internet. Nowadays the amount of information that is transferred through smartphones […]
February 11, 2016

Corporate Governance in International Business Management

Corporate Governance deals with the role of the teams and team members of a company in providing the leadership to the company with great insight. There […]
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