International Marketing

April 16, 2019

Father-Daughter Westford MBA Success Story

The Westford Online MBA Program has been a tremendous experience for me and my daughter, Rachel. We are Maltese citizens and both of us joined the […]
April 10, 2019

My MBA Journey- A Journey of Resilience !

Everyone has an amazing story connected with their MBA journey. Here is a glimpse of my unique experience. I remember the night when I wished to […]
April 9, 2019

Importance of Organizational Psychology in Human Resource Management

In any corporate business industry, or a public or government enterprise, one common and most important resource any professional deals with is the human resource. Profits […]
March 28, 2019
Student Industry Visit to Bee'ah

Westford University College Student Industry Visit to Bee’ah, Sharjah

Bee’ah, the Middle East’s fastest-growing environmental management company, was founded in 2007, with the objective of creating a sustainable future, through creative and resourceful solutions. Since […]
March 20, 2019

5 Important Soft Skills needed in the UAE job market

Hiring managers typically look for job candidates with both specific hard skills and soft skills. But if you are a fresh college graduate, soft skills are […]
March 19, 2019
Online MBA Courses

Westford Online Courses – Affordable, Accessible, Inclusive

The advent of online education has been a disruptive force in higher education. Beginning almost 20 years ago with a few initiatives and institutions, online education […]
March 18, 2019
Westford University College

A Visit to 3M Innovation Centre, Dubai

Industrial visit is a significant component of a ‘Business Management Program’ to bridge the knowledge gap between theoretical concepts & actual organizational management strategies in improving […]
March 8, 2019

International Women’s Day

International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for […]
March 4, 2019

We Connect with Mr. Ilya Urazakov and Mr. Yogan

Westford University College organized its third edition of ‘WeConnect with Business Leaders’ event on February 20, 2019. The event aims to connect with the Industry stalwarts […]
February 25, 2019

External Examiners Remain a Critical Part of Quality Assurance in Education

External Examiners, our ‘critical friends’ External Examiners remain a critical part of quality assurance in education (Weale, 2016), a role they have enjoyed since the early […]
November 28, 2016

Importance of identifying Bottlenecks in Business Operations

During business operations bottlenecks happen due to the difficulties faced by employees for the completion of tasks in the stipulated time.  The happening of bottlenecks during […]
April 19, 2016

Major Ethical Considerations for International Business Marketing

In the case of International business, companies interact with different cultures across different countries. So while taking decisions about business considerations, ethics and reputation play a […]
April 13, 2016

Environmental Factors that affect International Business which is related to Nature

Most of the companies in industrial sector deal with different kind of machinery and raw materials which are chemically active. These chemical agents can have a […]
April 9, 2016

Advantages of doing International Business in an Emerging Market

Small and Medium Business organizations are investing time and money in doing business in emerging markets globally in the recent past. Emerging Market signifies the economic […]
April 6, 2016

Financial Risks Associated with International Trade

One of the major financial risks concerned with international business management is fluctuations in foreign exchange. As currency rate for each country may vary due to […]
March 3, 2016

Significance of Potential Target Market in International Marketing

For any business the number of people buying products and availing services vary. Due to this, it is essential to know who is the ideal customer […]
February 27, 2016

The Advantages of Branding and Advertising Products and Services Globally

Branding and advertising globally can help the business grow in different countries at the same time. In earlier days a huge amount of money was required […]
February 25, 2016

The effect of Globalization on Business Approach

Globalization and its effect on business have been a serious topic of discussion in international marketing for years. The opening of globalization to many countries have […]
February 18, 2016

Problems and Consequences Foreign Direct Investment International Businesses

FDI or Foreign Direct Investment is the investment a company makes in a building a plant in a foreign country or investing in the acquisition of […]

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