International Marketing

January 28, 2019

WeCares: Westford Cares – Volunteering trip on 3 October 2018 at Nazareth LP School, Kochi, India.

WeCares is signature CSR initiative of Westford Education Group where we encourage our students and staff to involve themselves in philanthropic and volunteering endeavours. The projects […]
January 4, 2019

One shoe size cannot fit all: Students Learn differently, even in a multicultural classroom

There is so much to explore regarding the impact of students’ learning style during my teaching experiences in the   UAE. I will now attempt to align […]
January 4, 2019

WeTalk with Rohit Bassi

We Talk is an initiative by Westford University College to bring together the doers, the talkers, the movers, the shakers and the dreamers of the world […]
December 31, 2018

Enter the Virtual CFO!!

As is the premise, accounting and finance division’s form the backbone & nerve center of any organization regardless of size, type, nature of businesses, and has […]
December 27, 2018

Energy Mapping: The New Success Formula

Westford University College in partnership with Adam Global organized its second WEConnect event. The college warmly welcomed Ms. Pooja Srivastav, Chief Energising Officer at Shreem International […]
November 26, 2018

Course Design, Learning Outcomes and the online option

Online learning has been trending for some time, growing rapidly and bringing with it a new era of teaching and learning (Capra, 2011). Institutions like Westford […]
November 19, 2018

A Case of Effective Business Models for Accountants

“I am as I am measured” – Descartes Accountants over the years have been regularly tasked to develop, report outcomes, use and audit transactional data and […]
November 19, 2018

8 benefits of Industrial Visit for Management Students

At Westford University College, we put a lot of emphasis on holistic learning. We believe learning should not be restricted to four walls. To bring the […]
October 8, 2018

Business Schools: Adopting the Role of Sustainability Incubators

The last couple of years have witnessed a gradual shift from the traditional modules taught in business schools to more contemporary modules that integrate current issues […]
October 8, 2018

Choosing a Research Topic for Master’s Thesis: Simplifying the Academic Journey

Choosing a right topic of research is the most vital decision of an academic journey. Writing an academic document requires a significantly different set of skills […]
November 28, 2016

Importance of identifying Bottlenecks in Business Operations

During business operations bottlenecks happen due to the difficulties faced by employees for the completion of tasks in the stipulated time.  The happening of bottlenecks during […]
April 19, 2016

Major Ethical Considerations for International Business Marketing

In the case of International business, companies interact with different cultures across different countries. So while taking decisions about business considerations, ethics and reputation play a […]
April 13, 2016

Environmental Factors that affect International Business which is related to Nature

Most of the companies in industrial sector deal with different kind of machinery and raw materials which are chemically active. These chemical agents can have a […]
April 9, 2016

Advantages of doing International Business in an Emerging Market

Small and Medium Business organizations are investing time and money in doing business in emerging markets globally in the recent past. Emerging Market signifies the economic […]
April 6, 2016

Financial Risks Associated with International Trade

One of the major financial risks concerned with international business management is fluctuations in foreign exchange. As currency rate for each country may vary due to […]
March 3, 2016

Significance of Potential Target Market in International Marketing

For any business the number of people buying products and availing services vary. Due to this, it is essential to know who is the ideal customer […]
February 27, 2016

The Advantages of Branding and Advertising Products and Services Globally

Branding and advertising globally can help the business grow in different countries at the same time. In earlier days a huge amount of money was required […]
February 25, 2016

The effect of Globalization on Business Approach

Globalization and its effect on business have been a serious topic of discussion in international marketing for years. The opening of globalization to many countries have […]
February 18, 2016

Problems and Consequences Foreign Direct Investment International Businesses

FDI or Foreign Direct Investment is the investment a company makes in a building a plant in a foreign country or investing in the acquisition of […]