International Marketing

June 25, 2019

South Africa and Tertiary Education

South Africa is one of the more developed countries of the African continent. It’s also the most industrialized of all African territories, with a reasonable chunk […]
June 21, 2019

How does higher education of international quality contribute to shaping the leaders in South Africa?

Apartheid ended twenty-three years ago in South Africa, as a nation of 55.6 million is placed alongside Nigeria representing two of largest economies within the African […]
June 20, 2019

The Modest Fashion Capital of Africa : Nigeria

“Be your own kind of beautiful”  Modest fashion has redefined the way Muslim women across the globe dress these days. Although style has always been synonymous […]
June 18, 2019

MBA from UK to Doctorate from US, thanks to Westford University College

I believe that a solid educational attainment is integral to a well-founded knowledge. As such, a leitmotif direction in any professional endeavor pacing slowly without an […]
June 17, 2019

The development of Digitized Simulation in Supply Chain Education

As a supply chain trainer, we have learnt that sometimes,  the  best way to get the  message across is through a  simulated classroom exercise. Imagine trying […]
June 13, 2019

Meet and Greet : Westford MBA Students & Alumni at Lagos, Nigeria

Westford hosted a “Meet and Greet” event in the commercial capital of Nigeria, Lagos, to connect with Westford alumni and students. Westford marked its presence in […]
June 12, 2019

Importance of Higher Education among Nigerians

In current times, the focus has been shifted towards sustainable growth. In Nigeria, the sustainable economic and social development has gain importance in the last decade. […]
June 6, 2019

5 Reasons to get an Executive MBA for Nigerian Professionals.

To most people Nigeria is synonymous to Oil, Population and Corruption but data from the World Bank, International Monetary Fund and African Development Bank have a […]
June 4, 2019

E-learning – The Future of Education

Gone are the days when education and learning were limited to a physical location. Technological advancement has completely transformed the way information and education is being […]
May 29, 2019

Financial Planning is like fixing an Exercise regimen – Personal Finance for University Students

Think Millennials…. and we are describing a generation born between 1981-1996, which is have one problem to deal with – ‘savings’, while being loaded with debts, […]
November 28, 2016

Importance of identifying Bottlenecks in Business Operations

During business operations bottlenecks happen due to the difficulties faced by employees for the completion of tasks in the stipulated time.  The happening of bottlenecks during […]
April 19, 2016

Major Ethical Considerations for International Business Marketing

In the case of International business, companies interact with different cultures across different countries. So while taking decisions about business considerations, ethics and reputation play a […]
April 13, 2016

Environmental Factors that affect International Business which is related to Nature

Most of the companies in industrial sector deal with different kind of machinery and raw materials which are chemically active. These chemical agents can have a […]
April 9, 2016

Advantages of doing International Business in an Emerging Market

Small and Medium Business organizations are investing time and money in doing business in emerging markets globally in the recent past. Emerging Market signifies the economic […]
April 6, 2016

Financial Risks Associated with International Trade

One of the major financial risks concerned with international business management is fluctuations in foreign exchange. As currency rate for each country may vary due to […]
March 3, 2016

Significance of Potential Target Market in International Marketing

For any business the number of people buying products and availing services vary. Due to this, it is essential to know who is the ideal customer […]
February 27, 2016

The Advantages of Branding and Advertising Products and Services Globally

Branding and advertising globally can help the business grow in different countries at the same time. In earlier days a huge amount of money was required […]
February 25, 2016

The effect of Globalization on Business Approach

Globalization and its effect on business have been a serious topic of discussion in international marketing for years. The opening of globalization to many countries have […]
February 18, 2016

Problems and Consequences Foreign Direct Investment International Businesses

FDI or Foreign Direct Investment is the investment a company makes in a building a plant in a foreign country or investing in the acquisition of […]

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