Strategic Planning in Tourism Industry is the development of priorities based on strategies for planning developing and marketing of a destination. There are many other names given for this including destination management planning and tourism action planning across the globe. Preparing a strategic management plan is an essential step in creating long-term success and sustainable tourism around the destination.
Through proper consideration of the visitor statistics, the environment in which it is being operated, capacity of the resources related to the destination the strategic planning can be implemented successfully. The strategic management of the tourism destination also involves the collaboration between stakeholders in contributing to the overall development of the destination.
Strategic Planning related to hospitality is a continuous process which requires analyzing and monitoring and making necessary changes with related to the data obtained subjected to the environmental conditions.
A long-term vision is needed in strategic planning and it should go in terms with the image of the destination among the public. Identifying and making priorities for further development of the destination also need to be included in the strategic plan. The goals of the plan should clearly be quoted and these goals should be made measurable in terms of performance.