Most of the time business organizations focus on the primary target market for promotional activities. If the secondary market is also explored the company can increase the profit without much investment. Expanding services to secondary markets can also help in expanding the customer base of the company.
Define Secondary Target Market
The first step in marketing to the secondary target is to define it properly. By close examination of primary market and the scope of secondary product or service can take considerable time. Providing annual maintenance contract to a product is a good idea to provide secondary service.
Piggy Back Primary and Secondary Markets
The secondary target market should work in alignment with the support from the primary market. One way to do is relating the two markets together so that customers associate the secondary service or product associating with primary product or service. Advertising about secondary products and services to customers availing primary market can lead customers to get awareness.
While doing an advertisement for the secondary products and services focus should on promoting the secondary while the exposure is given to primary product and vice versa. By doing this the primary product and service authority and reputation increases and the trust factor of secondary product and service also get a boost. Giving an opinion and testimonial be a customer saying about the secondary server can also help in promoting the secondary product.