One of the main sources for generating profit is through after-sales service. It is also a well-known fact that after sales service provides a strong relationship with a customer which helps in differentiating the business from competitors. The after sales service plan should give importance to the extra services that are beneficial to the customers and providing quality services for increasing the profits by generating profit through after-sales services from customers.
The first thing to do consider while making an after sales plan is to make a list of services that can be targeted to the existing customers. Most of the after sales service include installation service, training of the equipment and products, maintenance service and repairing upon registration of complaint and upgrading of existing products. A company not providing the after sales service eventually looses the customer who contacts competitors for the service.
Providing after sale service gives the business owners opportunity to contact the existing customers which improves the customer relation. Companies that do not offer after sales service have only one point of contact with the customer. Every time the business owner utilizes the opportunity to contact the customer increase the level of satisfaction among customers. This also leads to repeated purchase based on the customer satisfaction levels generated through after-sales service.
Providing after sales service through the internet has given way for customers to access the company easily. Frequently asked questions are helpful in providing usual problems that may occur during the usage of the product. Customers find it easy to avail service through the internet and complex service problems can be rectified upon request.
