Tourism and Hospitality Industry will have many marketing research programs on a continuous basis. Most organizations conduct research studies prior to the launching of business which can give insight about the current marketing trends and idea about the targeting market. It is also essential to conduct the research programs on a continuous basis to ensure that the primary goals of the organization are achieved over a period of time. As part of the research programs, several surveys are conducted by people working in the tourism and hospitality industry. The following are the most commons as part of the market research in the tourism industry.
like many other business tourism industry is also taking customer satisfaction as the primary criteria for the success of the business. This is due to the fact that the level of satisfaction is an indicator of the future services and reference obtained through existing customers. If a customer is not satisfied then they will spread the bad news through word of mouth publicity and can harm the reputation of the business. The satisfaction level is often asked through overall satisfaction level and separate questions regarding each service.
It is through the demographics of the customers the organization will know more about the lifestyle and satisfaction level which is based on the income level. By knowing about the income level the hotel can make necessary arrangement to serve with better facilities and ensure that the targeted customers are acquired. It is also essential to know what kind of magazines are influencing a particular level of people with certain income which can be used for future advertisements.
By knowing more about the taste of the travelers like where they have gone before and where they will like to go can help in providing the same kind of facilities at the place if possible. It can also give the trend that is happening in the industry which can be an indicator of the number of customers the organization can expect in the future. This can also help in planning in advance about the changes that can happen in each season.