Marketing promotion usually involves delivering the products and services to the end users. There are several tools which are used for the promotion of products and services. These can be either paid or not paid depending upon the kind of product being marketed.
Traditional Marketing Promotional Tools
Mass Media is one of the popular tool used for international business marketing. These traditional media usually can be newspapers, magazines, television or radio. Public display boards used as roads and vehicles can also be used as traditional media for marketing. For each kind of business, one of the traditional media will be suitable.
Digital Marketing Promotional Tools
As far as international marketing is concerned digital marketing is one of the best methods. Some of the companies use email marketing as one of the primary channels for marketing of products in the international market. Through Social Media Platforms like Facebook can be used extensively for promoting to targeted customers. Digital marketing also allows the use of round the clock contacting option and brand visibility.
Public Relations for Promotions
Promotions did in the form of Press Releases, Newsletters, Press Conferences, and News reports are regarded as Public Relation Tools. These are generally done to promote branded products which get more exposure through brand mentions. It is possible to network with public relation departments of newspapers and advertising agencies for promotions.
Event Promotion Activities
Some of the business are using events and exhibitions for business promotions. Through events and public expo, it is possible to market the products directly to people coming for the events. Local trade fairs and non-profit events also give opportunities and support given with branded advertising at the event venue is also good.