Quality Control is an important part for small business organizations for delivering products which meet the expectations of the consumer. Quality Control also ensures the efficiency of the business by minimizing the wastage and increasing the productivity. By following Quality Control Standards such as the one published by International Organization for Standardization gives a strong foundation for the overall achievement of the business.
One of the advantage of maintaining quality control is the ability to deliver quality products to the customers. Having quality products helps in winning over competitors unable to follow the standards. This gives customers option to avail the superior quality products by leaving competitors products. In marketing segments where quality is important than price small business organizations can win over competitors.
The customer satisfaction levels and brand loyalty can be increased by providing quality products. Customers satisfied with the quality of the product will be having more confidence in the performance of small business organizations. It is also possible that the satisfied customers will be recommending the products with good quality to other people which eventually increases the customer base.
Quality Control also contributes to the reputation of the company and increased engagement rate in social media platforms. Satisfied customers post about the quality of products on social media websites which increases the reputation of the company. The customers posting positive reviews also helps marketing efforts and reduces expense for further marketing. However, quality control strategies involving product call back can sometimes negatively affect the reputation of the company.