The issues related to the customer service is handled at the store locations either directly or through Email and Phone Conversations. Some companies have technical divisions to handle the customer service. There are several reasons why customer service is important. If there is no one to handle the customers by answering questions and explaining the products and services.
The importance of customer service comes because it is the only way to keep in touch with the company for getting answers. The amount of money customers pay to a company varies and when there is a doubt arises with respect to a product it is the responsibility of the company to clear them through customer service.
The quality of customer service often separates a company from its competitors. Sometimes two companies might be selling same products and the best way to find the difference will be by analysing the customer service they provide. So giving importance to customer service will give one company a competitive edge over the other.
If the customer service of the company is good then there is a chance of getting repetitive customers which will lead to increase in profits. This is also significant in the case of losing customers if after sale service is bad. Retaining customers are as easy as acquiring customer due to the cost of advertisements.
It is also common for people to tell the experiences about a company to their peers and this can have influence on the sale of products. So maintaining the quality of customer service can improve relationships with customers. Solving complaints is also part of customer service and until a customer stop using a product expect the company to provide support.