For increasing the profit of the business, marketing strategies, as well as sales strategies, need to be studied and implemented carefully. Marketing strategies help in obtaining leads whereas sales strategies close the deal and make customers. In some cases, both these roles are fulfilled by the same person.
Marketing strategies involve informing the customers about the business and getting found easily for them. Strategies related to sales generally include various techniques for getting orders from customers.
Both marketing and sales strategies need to be depended on each other to achieve success. If customers are not hearing about the products and services then there will not be any use with sales strategies and if the products and services are not sold to customers then there will not be any effect with marketing efforts.
Communication strategies of marketing department generally involves making the products and services visible to the audience. Placing the products showing the competitive advantages helps in getting more leads to the products. In the case of sales strategies communication with individuals are more important in selling products.