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Factors influencing Consumer Buying Behavior during Travel
There are several factors that contribute to the buying behavior of consumers during travel.
One of the main factor that influence the buying behavior is the involvement of family. Buying behavior gets affected through the opinions of family members during or before travel. The factor related to ego affects the choosing of travel destinations.
Security-related concerns of the traveler make the purchase of items and products that are more secure. Safety products are sold for adventurous travels that involve risks. As most of the information regarding the destination can be seen through online resources it makes the consumers more aware of the safety concerns.
The availability of facilities and products at the tourist places is of concern to the traveler. If necessary items are not available at the destinations people buy them at their home place. Comparison of facilities provided at the destinations as well as facilities provided by tour operators also plays a vital role in the booking of tours.
The high rate of items at the travel destinations makes the consumer buy more items from their native place. Buying souvenirs at the destinations is also dependent on the rate of products at the destinations.
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