Elevate X 2024, held hosted by the Westford Entrepreneurship Club, was a powerful showcase of creativity, innovation, and business acumen. This highly anticipated competition provided a unique platform for aspiring entrepreneurs to test their skills, develop strategic thinking, and pitch their ideas in front of experienced industry professionals.
The competition was structured into four distinct levels, each designed to challenge participants in different aspects of the entrepreneurial journey. The event kicked off with Level 1: Mad Ad, where teams were tasked with creating and presenting a creative advertisement for a fictional product. This level tested participants’ creativity, marketing skills, and ability to think on their feet. The diverse and imaginative ads showcased the teams’ ability to capture attention and convey a compelling message in a short amount of time.
Moving on to Level 2: Mystery Box, the teams faced a challenge that required them to develop a business idea using only the items provided in a mystery box. This level tested their innovation and resourcefulness as they worked to craft viable business concepts from unexpected materials. The teams’ ability to quickly adapt and think creatively under pressure was evident in the unique and practical ideas they presented.
Level 3: Negotiation brought a new level of intensity to the competition. Participants were put in a scenario where they had to negotiate deals with a panel of judges acting as potential investors or partners. This level tested their communication skills, persuasive abilities, and strategic thinking. The negotiations were intense, with teams working hard to strike the best deals while maintaining their vision and business goals.
The final stage, Level 4: The Surprise Challenge, introduced an element of unpredictability with a quiz focused on general business knowledge and entrepreneurship. Teams had to rely on their quick thinking and broad knowledge base to answer a range of questions, adding an exciting twist to the competition’s conclusion.
In the end, Elevate X 2024 was more than just a competition; it was a transformative experience for all involved. Participants walked away with valuable insights, practical skills, and newfound confidence in their entrepreneurial abilities. The event underscored the importance of fostering a culture of innovation and entrepreneurship, leaving a lasting impact on the future business leaders who took part. As the event concluded, it was clear that Elevate X had succeeded in its mission to inspire and empower the next generation of entrepreneurs.
Ayaat Shaikh
BSc (Hons) Business with International Business Management
Participating in Elevate X for the second time was such an exciting adventure! We kicked off with the Mad Ad challenge, creating a fun ad for a mystery product on the fly.
The real challenge came with the Mystery Box round, where we had to invent a new product from random items. Pitching our idea to “an investor” and judges was intense but rewarding. The final Business Quiz tested our real-world knowledge. Ending up in second place felt amazing. The competition was both fun and a great learning experience, boosting our business skills and confidence. Big thanks to Westford for this unforgettable opportunity!
