There is rule in Business – ‘Do what your Customer Likes and you would Stay Longer’ . Now that informs a global phenomenon, of how many companies regardless of size and nature of business are aiming to shape their culture & business models towards driving a customer-centric approach as business strategies are stitched to serve and understand the evolving needs and changing preferences of customers.
There are number of studies which prove how customer centric organizations are driven to perform in a hyper competitive environment globally while ensuring that the customer always remains at the heart of all their organization policies. This leads to blending traditional approaches and digital experiences when recognizing the power of customer-centricity by focusing on –
While the message is clear, transforming ‘mindsets’ across the length and breadth of the organization to integrate the same passion across teams which are non-customer facing too is always challenging. So, whether it’s launching a new product, or being data-driven or battling tough economic and business slowdown, all successful organizations and start-ups who are now ‘unicorns’ followed a collaborative and agile strategy for building sufficient awareness by ‘putting themselves in the shoes of the customer’.
Finally – Customers only care about ‘Value’ and how they can benefit from using those solutions , services’ as opposed to ‘Products’.
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