What is communication? At the basic level, effective communication is the exchange of thoughts, information, ideas, and messages between people or groups. But it’s not communication unless the transmission is understood by the receiver. Communication can occur verbally, nonverbally, in writing, and through behaviour as well as by listening and using feedback.
Effective and clear communication is a fundamental concept of an individual’s personal and professional life. A recent study has suggested that written and verbal communication is involved in 90% of all business transactions. One’s personal life, however, depends entirely on how effectively one communicates.
Whether you’re just networking, having a casual talk or closing the biggest deal of your corporate career, the art of communicating clearly and effectively should not be overlooked. One can go as far as to say, it is the fundamental differentiator between good and great results.
No matter who or what kind of audience you are addressing, the art of communication can be a daunting task. Here are five steps for clear and effective communication for even the most difficult conversations.
At Westford University College, we emphasize effective communication and for the same we make our students go through soft skills training programs. If you would like to be a part of Westford University College, feel free to get in touch with our counsellors or drop us an email here.
Post written by:
Ms. Sakeena Mohammad