BA (Hons) Business with Marketing

BA Hons Business with Marketing-WUC

BA (Hons) Business with Marketing

The dual certification programme is designed for students wishing to embark on a professional career in Business Management, Finance and Marketing. It will help the students to develop analysis and evaluation skills which can be applied to real-world situations. Students will enhance their knowledge and understanding of the various functional areas of business, including management, marketing, human resources, finance and operations management within a global context. The students will also be equipped with the skills required to be successful in business, such as entrepreneurship, digital literacy, collaborative working and communication skills.

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The benefits of pursuing an international BABM program:

Global Curriculum: Worldwide exposure that enables students to gain a rich experience of studying at an international University.

Global Exposure: The curriculum is comprised of courses that are recognized all over the world and created as well as delivered by prominent and qualified faculty members.

Multiple Options: Option to study the last year in UAE/ UK.

Holistic Development: Focus on critical thinking and practical learning rather than Rote Learning. The program is designed with a special focus on inculcating analytical reasoning and creative thinking in students.

About LJMU

The Liverpool Mechanics Institute was founded by people of power and influence who recognized the transformative effects of education and the impact that learning and aspiration could have on individuals, communities and society. It was the first such institution to be founded in England.

This small, pioneering movement was followed by the establishment of the Liverpool Institute and School of Art and the Liverpool Nautical College, and in 1900 Irene Mabel Marsh opened the IM Marsh campus. These organizations together laid the foundations for Liverpool John Moores University, an institution that has grown and flourished and continues to provide opportunities for all.

Today, with a vibrant community of over 23,000 students from over 100 countries world-wide, 2,400 staff and 250 degree courses, Liverpool John Moores University is one of the largest, most dynamic and forward-thinking universities in the UK.

The Course – BA (Hons) Business with Marketing

The BA (Hons) Business with Marketing at Liverpool John Moores University offers a blend of a high quality business degree combined with cutting-edge marketing modules. Liverpool Business School’s reputation for developing independently minded and professional business graduates has led to the development of this programme, which matches a highly regarded portfolio of business modules with cutting-edge marketing theory.

Gain knowledge of current marketing techniques, management and digital business in this innovative degree which prepares you for a wide range of careers in marketing and business sectors.

Part 1 – Higher National Diploma, Pearson

Credits: 240Durations: 14 to 20 monthsModules: 12Intakes: Rolling
Business and the business Environment15
Marketing Essentials15
Human Resource Management15
Management and operations15
Management Accounting15
Managing a Successful Business Project15
Sales Management15
Organizational Behavior15
Innovation and Commercialization15
Entrepreneurship and Small Business Management15
Business Strategy15
Research Project15
Product and Services Development15
Integrated Marketing Communication15
Digital Marketing15

Part 2 – Top-up: BA (Hons) Business
with Marketing

Credits: 120Duration: 12 monthsModules: 06Intakes: January and August
Business Consultancy20
Strategic Management20
Innovation and Creativity for Business20
Strategic Branding20
Marketing for Emerging Markets20
Personal Development and Employment20
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