Ogheneruemu Kingsley Dafe
5/5
Choosing Westford University online for my MBA was driven by my desire to engage with ambitious individuals from diverse ….
Ogheneruemu Kingsley Dafe
MBA with Marketing Intelligence and Big Data
MBA in Market Intelligence and Big Data
Awarded by Abertay University, Scotland
Awarded by Abertay University, Scotland
Extended Diploma in Market Intelligence and Big Data
Awarded by Scottish Qualifications Authority, UK
Awarded by Scottish Qualifications Authority, UK
Certified Business Analytics Professional
Awarded by the Chartered Management Institute, UK
Awarded by the Chartered Management Institute, UK
Order a Prospectus
With the developing complexities in the management of businesses worldwide in the realm of Business, explore a world of opportunities and unlock the future with the MBA in Marketing Intelligence and Big Data at Westford University College.
About MBA with Marketing Intelligence and Big Data
Program Highlights
- Total Credits: 180 Credits
- Duration: 12-15 Months
- Delivery: Online synchronous learning and onsite workshops
- Students can attend the convocation ceremony at Abertay University, Scotland
The corporate landscape is progressively reliant on data, with numerous firms leveraging its potential to enhance efficiency and optimize outcomes. Data collection is expanding rapidly, encompassing insights from customers, and competitors, and skilled professionals adept at leveraging data strategically are in high demand.
The MBA with Marketing Intelligence and Big Data, in partnership with Abertay University, Scotland, offers a comprehensive curriculum designed to address the dynamic demands of contemporary businesses. By focusing on leveraging data for effective marketing strategies, this program equips students with vital skills and knowledge. Through its modules, the program prepares learners to foster sustainable growth, utilize data proficiently, and make well-informed decisions in today’s fiercely competitive business landscape.
The MBA with Marketing Intelligence and Big Data is delivered in two parts:
Part One: Extended Diploma in Marketing Intelligence and Big Data
Part One of the program will be offered completely in Online synchronous learning.
On completion of Part One, learners will receive up to 120 credits.
To be awarded the Extended Diploma in Marketing Intelligence and Big Data, the learner is required to complete all the 6 modules listed below:
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Modules
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Strategic Leadership and HR Practices in Organisations
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Sustainability and Business
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Strategic Management
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International Marketing Management
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Application of Business Analytics
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Marketing Intelligence and Big Data
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Part Two: MBA in Marketing Intelligence and Big Data – Top-Up
Part Two of the program will be delivered in a blended format with live online Synchronous classes, one-to-one meetings, and optional onsite workshops.
On Completion of Part Two, Learners will receive up to 60 credits.
To be awarded the MBA with Marketing Intelligence and Big Data, the learner is required to complete the modules listed below.
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Modules
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Research Methods
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Research Proposal
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Management Investigation (Capstone Project)
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Upon completion of Part One and Part Two, learners are eligible to receive up to 180 credits for the MBA with Marketing Intelligence and Big Data.
Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
Career Progression
Marketing
Data Analyst
Digital
Analytics Manager
Marketing
Automation Specialist
Predictive
Analytics Manager
Market
Segmentation Specialist
Consumer
Behavior Analyst
Marketing Data
Governance Manager
Data
Visualization Specialist
About Abertay University
Abertay University, formerly the University of Abertay Dundee, is a public university in the city of Dundee, Scotland. Abertay is a modern, friendly university in the heart of Dundee, Scotland, with a strong focus on teaching and preparing its graduates for the world of work, combined with excellence in research and knowledge exchange. With roots going back to 1888, Abertay has always responded to the needs of industry, supplying a pipeline of graduate talent to work, lead and innovate across a wide range of sectors. Abertay University prides in offering an inclusive, friendly and welcoming environment for our students and staff alongside first-rate teaching and excellent student experience.An ambitious, forward-thinking institution, it offers degree programmes to prepare students for careers in the modern world. Graduates have gone on to work for organisations including Apple, Google, BBC, Rockstar, Microsoft, Barclays Bank, and Coca Cola, as well as the NHS and government departments.
Achievements of Abertay University:
- Top Scottish Modern University- National Student Survey
- Top 10 in UK for Student Experience- Guardian University Guide 2024
- Top International School in Europe for Video Games Education- The Princeton Review 2024
- "One of the great success stories of the British University Sector"- Daily Mail University Guide 2024
About Scottish Qualifications Authority (SQA), UK
The Scottish Qualifications Authority – SQA, sponsored by the Scottish Government’s Learning Directorate, has two primary roles: accreditation and qualifications. It accredits credentials other than degrees and approves and guarantees quality to notify bodies that intend to admit individuals for such qualifications. The awarding body, on the other hand, refers to the development and implementation, validation, evaluation, qualifications, and to ensuring that they are up to date and also that certificates are issued to candidates. Under these functions, the SQA provides a variety of services for companies and training providers, from training courses and central approvals to personalized awards, credit scores, and licensing services.
WHY SQA:
- SQA Qualifications are recognised worldwide.
- Qualifications provide clear educational and employment progression pathways and are supported by the industry.
- Provides vocational skills specific to particular occupations or sectors.
- Each SQA qualification is benchmarked against qualifications on the Scottish Credit and Qualifications Framework (SCQF).
About Chartered Management Institute (CMI), UK
The Chartered Management Institute (CMI) works with business and education to inspire people to become skilled, confident, and successful managers and leaders. Chartered Management Institute is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence. Over 100,000 managers use CMI’s unique services daily. Organizations like Jaguar, Land Rover, Royal Bank of Scotland, Fujitsu, Allianz, Silverstone, Royal Air Force, London South Bank and Royal College of Physicians use Chartered Management Institute certifications for certifying their professionals.
Why Choose CMI?
- CMI Promotes the highest standards in management and leadership excellence.
- It is the ultimate management accolade backed by a unique royal charter.
- Provides practical insight for both today’s leaders and the next generation.
- Currently has 100k active learners and boasts 12000+ Chartered managers.
Be a Part of the MBA Decoded : Westford Research and Leadership Bootcamp !
The MBA Decoded is an immersive bootcamp designed to cultivate critical thinking, problem-solving, and communication abilities essential for impactful leadership and research. This bootcamp is led by Westford’s academic staff and visiting faculty from Abertay University, Scotland.
- Delve into the core tenets of effective leadership, including communication, collaboration, and decision-making, while mastering research principles like data collection, analysis, and presentation.
- Through engaging lectures, stimulating discussions, and hands-on activities, you will acquire the expertise and self-assurance to excel in both realms.
- Learn from seasoned professionals, connect with like-minded peers, and gain valuable insights into innovative research trends, including the fascinating realm of innovation.
Key moments and insights shared during this transformative event. Discover how the fusion of knowledge and hands-on experience is shaping the future of our students’ success.
Discover insights from the distinguished faculty of Abertay University at the MBA Decoded
Cornelia Doerich-Stavridis Head of Division Engineering and Food Science at Abertay University
Claire MacEachen
Dean of International and UK partnerships at Abertay University
Dean of International and UK partnerships at Abertay University
Dr Ehsan Jorat
Senior Lecturer in Geotechnical Engineering at Abertay University
Senior Lecturer in Geotechnical Engineering at Abertay University
Upon completion of the program, learners with receive the Extended Diploma in Marketing Intelligence and Big Data from the Scottish Qualifications Authority (SQA), UK, the MBA with Marketing Intelligence and Big Data from Abertay University, Scotland along with the “Certified Business Analytics Professional” certificate from the Chartered Management Institute (CMI), UK.
Interested in This Program? Secure your spot now.
The application is free and takes only 5 minutes to complete.
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Online Learning Process
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Effective Work-Study-Life Balance
02
Global Impact
03
Faculty Mentors guiding you through your educational journey
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Access to online libraries and resources, anytime-anywhere
What our Students Say
There’s No Better Way To Learn About Our Learning Journey, Than From Those Who Are Experiencing It.
Mahmoud Ghazi Alnajdawi
5/5
The calibre and quality of the MBA experience at Westford are unparalleled. The program not only equips you with ….
Mahmoud Ghazi Alnajdawi
Krishna Bahadur Thapa Magar
5/5
Throughout our careers, it’s easy to become entrenched in our familiar ways of thinking. However, Westford offers a transformative ….
Krishna Bahadur Thapa Magar
Anupam Nath
5/5
Embarking on the MBA journey at Westford was like gaining a crystal-clear view of my career and life. My ….
Anupam Nath
Lambert Zormello
5/5
I am thrilled with the MBA program I undertook; it surpassed all my expectations. The curriculum was impeccably organized ….
Lambert Zormello
Dragana Drazic
5/5
The program’s holistic blend of business knowledge and project management expertise perfectly aligned with my career aspirations. This journey ….
Dragana Drazic
Babalola Malik
5/5
Choosing Abertay University’s MBA with Supply Chain Management was pivotal for refining my leadership skills as a Chief Operating ….
Babalola Malik
Rim Beldi
5/5
Choosing Westford University College for my MBA with Business Analytics in partnership with Abertay University UK was a game-changer. ….
Rim Beldi
MBA Advantage
Westford Mentorship Program
Westford MBA Leaders
Felicitation Ceremony in Dubai, UAE
Westford Mentorship Program
Westford Mentorship Program
Westford Mentorship Programme is a reciprocal learning opportunity between our MBA alumni currently in leadership roles in the industry and our day scholars who are pursuing their bachelor’s degree. This programme will allow the mentees to be coached by the mentors, who will share their professional experience, knowledge, and skills with the mentees to help them to achieve their career ambition. It all equates in giving back to the society by having a positive influence in the lives of young people, especially those who are looking for meaningful professions. The Program bridges the gap between academia and the workforce by providing students with an opportunity to engage with experts in their field of interest, ask insightful questions, and enhance their career exploration. Alumni mentoring programs have proven incredibly successful across the globe, however, it will be the first of its kind in the UAE.
For Mentors
Mentoring is a learning relationship between
individuals focused on the mentee’s development
and goals. As someone who has “been there
before”, you will be able to assist current students
in developing the confidence, knowledge and skills
required to make a successful transition into
industry. Mentoring is a great way to expand your
professional network.
For Mentees
Students are encouraged to seek information and
guidance from their mentor, and utilize the insight
gained from learning about their mentor’s skills,
experience, and knowledge to inform decisions
about their future. They will also receive career
guidance, networking opportunities, potential
professional opportunities, and a chance to enhance
their communication and career development skills.
Westford MBA Leaders
MBA Leaders Toastmasters Club
Westford has a dedicated toastmaster clubs for postgraduate levels to provide you the opportunity to practice, learn, grow, mentor and coach. In this journey you will be a part of a team that is here to encourage, motivate and inspire you.Felicitation Ceremony in Dubai, UAE
Felicitation Ceremony in Dubai, UAE
The Annual Westford Felicitation Ceremony La Reussite is held for graduating students of Westford. Students of each university that are partnered with Westford receive a separate felicitation. Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
Why WUC
Established in 2009, The Westford University College is the most trusted executive educational institution in UAE, providing flexible learning and affordable programs for regular students and working professionals (Perfect ‘Work-Life-Study’ Balance). We provide top rated MBA Programs, Bachelors Courses, Professional Programs and corporate training. 30000+ students, 80+ Courses, 140+ Nationalities, 12+ Academic Partners, 15+ years in the market.
Our Student Base
Dubai, Sharjah, Abu Dhabi, Riyadh, Jeddah, Dammam, Oman, Bahrain, Kuwait, Qatar, USA, UK, Canada, South Africa, Lebanon, Namibia, Nigeria, India, Malaysia, Singapore etc.
MBA Programs
- MBA- Cardiff Met
- MBA International- CCCU
- MBA - Master Stage – GLOCS
- MBA with Supply Chain Management – Abertay
- MBA with Business Analytics- Abertay
- MBA with Engineering Management- Abertay
- MBA with Management of Public Health- Abertay
- MBA with Health and Safety Leadership - Abertay
- Executive MBA in HR Management and Analytics – UCAM
- Executive MBA in Healthcare Leadership- UCAM
- Executive MBA in Global Business Management- UCAM
Bachelors Programs
- BSc (Hons) Business with International Business Management- LJMU
- BSc (Hons) in Computer Science – LJMU
- BSc (Hons) in Business Psychology with HRM- LJMU
- BA (Hons) Sports Business- LJMU
- BA (Hons) Accounting and Finance- GLOS
- BA (Hons) Business Management with Business Analytics – Abertay
- BA (Hons) Business with Digital Marketing- Abertay
Diploma Coures
CMI Level 7
HND
Doctorate
Other Programs
Al Taawun Campus
Tejara 3, Al Taawun, Sharjah, UAE
Al Zahia Campus
Block E, 1 st Floor, Sharjah Book Authority Building,
Al Zahia, Sharjah,UAE
Pune Office
9A, Midas Tower, Phase 1, Hinjewadi Rajiv Gandhi Infotech Park, Pune – 411057
9A, Midas Tower, Phase 1, Hinjewadi Rajiv Gandhi Infotech Park, Pune – 411057
Westford University College | Masters Degree | Under Graduate Degree | Diploma Courses | Certificate Courses | Corporate Training | Management Programs
