Ogheneruemu Kingsley Dafe
5/5
Choosing Westford University online for my MBA was driven by my desire to engage with ambitious individuals from diverse ….
Ogheneruemu Kingsley Dafe
BA (Hons) in Business with Digital Marketing
BA (Hons) in Business with Digital Marketing
Awarded by Abertay University, Scotland
Awarded by Abertay University, Scotland
International Diploma in Business with Marketing
Awarded by Scottish Qualifications Authority, UK.
Awarded by Scottish Qualifications Authority, UK.
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With the developing complexities in the management of businesses worldwide in the realm of Business, explore a world of opportunities and unlock the future with a bachelor’s at Westford University College.
About BA (Hons) in Business with Digital Marketing
Program Highlights
- Duration: 3 Years
- Credit Value: 360
- Dual Certification
- Attend Convocation Ceremony in the UK
- Industry Exposure through various Westford Initiatives
The BA (Hons) in Business with Digital Marketing program at Westford University College in collaboration with Abertay University offers a comprehensive curriculum blending academic theory with practical skills. Learners delve into key areas such as managing people, marketing principles, operations management, economics, and project management. Modules also cover data analysis, accounting, diversity management, research analysis, and consumer behavior psychology.
Through a combination of lectures, case studies, and real-world projects, students develop essential academic and professional skills. The program emphasizes the importance of diversity and inclusion in the workplace and prepares students for diverse career opportunities in marketing, management, consulting, and entrepreneurship. With experienced faculty and industry exposure opportunities, students graduate equipped with the knowledge and confidence to excel in the dynamic field of business management and marketing.
The BA (Hons) in Business with Digital Marketing is delivered in two parts:
Part One: International Diploma in Business with Marketing
Part One of the program, spanning the initial two years, encompasses 12 mandatory modules.
Upon completion, students receive the International Diploma in Business with Marketing from the Scottish Qualifications Authority, accrediting them with up to 240 credits.
First Year
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Modules
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Academic and Professional Skills
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Managing People and Organizations
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Marketing Principles
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Operations and Technology Management
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Economics for Business
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Digital Marketing
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Second Year
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Modules
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Project Management
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Data Analysis for Business
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Accounting and Finance
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Diversity Management
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Research Analysis for Business
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Consumer Behaviour & Psychology
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Part Two: BA (Hons) in Business with Digital Marketing - Top- up
Part Two of the program serves as the concluding study year for the BA (Hons) in Business with Digital Marketing awarded by, Abertay University, Scotland.
This phase consists of six compulsory modules and allows students to earn a maximum of 120 credits towards their top-up qualification.
Third: Year
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Modules
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Managing Change
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Strategic Marketing
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Brand Management
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Digital Public Relations
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Contemporary Issues in Business
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Marketing Communications and Design
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Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
About Abertay University
Abertay University, formerly the University of Abertay Dundee, is a public university in the city of Dundee, Scotland. Abertay is a modern, friendly university in the heart of Dundee, Scotland, with a strong focus on teaching and preparing its graduates for the world of work, combined with excellence in research and knowledge exchange. With roots going back to 1888, Abertay has always responded to the needs of industry, supplying a pipeline of graduate talent to work, lead and innovate across a wide range of sectors. Abertay University prides in offering an inclusive, friendly and welcoming environment for our students and staff alongside first-rate teaching and excellent student experience.An ambitious, forward-thinking institution, it offers degree programmes to prepare students for careers in the modern world. Graduates have gone on to work for organisations including Apple, Google, BBC, Rockstar, Microsoft, Barclays Bank, and Coca Cola, as well as the NHS and government departments.
Achievements of Abertay University:
- Top Scottish Modern University- National Student Survey
- Top 10 in UK for Student Experience- Guardian University Guide 2024
- Top International School in Europe for Video Games Education- The Princeton Review 2024
- "One of the great success stories of the British University Sector"- Daily Mail University Guide 2024
About Scottish Qualifications Authority (SQA), UK
The Scottish Qualifications Authority – SQA, sponsored by the Scottish Government’s Learning Directorate, has two primary roles: accreditation and qualifications. It accredits credentials other than degrees and approves and guarantees quality to notify bodies that intend to admit individuals for such qualifications. The awarding body, on the other hand, refers to the development and implementation, validation, evaluation, qualifications, and to ensuring that they are up to date and also that certificates are issued to candidates. Under these functions, the SQA provides a variety of services for companies and training providers, from training courses and central approvals to personalized awards, credit scores, and licensing services.
WHY SQA:
- SQA Qualifications are recognised worldwide.
- Qualifications provide clear educational and employment progression pathways and are supported by the industry.
- Provides vocational skills specific to particular occupations or sectors.
- Each SQA qualification is benchmarked against qualifications on the Scottish Credit and Qualifications Framework (SCQF).
Upon completion of the program, Learners will receive the International Diploma in Business with Marketing from the Scottish Qualifications Authority, UK along with the BA (Hons) in Business with Digital Marketing from Abertay University, Scotland.
Interested in This Program? Secure your spot now.
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Online Learning Process
01
Effective Work-Study-Life Balance
02
Global Impact
03
Faculty Mentors guiding you through your educational journey
04
Access to online libraries and resources, anytime-anywhere
What our Students Say
There’s No Better Way To Learn
About Our Learning Journey, Than
From Those Who Are Experiencing It.
About Our Learning Journey, Than
From Those Who Are Experiencing It.
Mahmoud Ghazi Alnajdawi
5/5
The calibre and quality of the MBA experience at Westford are unparalleled. The program not only equips you with ….
Mahmoud Ghazi Alnajdawi
Krishna Bahadur Thapa Magar
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Throughout our careers, it’s easy to become entrenched in our familiar ways of thinking. However, Westford offers a transformative ….
Krishna Bahadur Thapa Magar
Anupam Nath
5/5
Embarking on the MBA journey at Westford was like gaining a crystal-clear view of my career and life. My ….
Anupam Nath
Lambert Zormello
5/5
I am thrilled with the MBA program I undertook; it surpassed all my expectations. The curriculum was impeccably organized ….
Lambert Zormello
Dragana Drazic
5/5
The program’s holistic blend of business knowledge and project management expertise perfectly aligned with my career aspirations. This journey ….
Dragana Drazic
Babalola Malik
5/5
Choosing Abertay University’s MBA with Supply Chain Management was pivotal for refining my leadership skills as a Chief Operating ….
Babalola Malik
Rim Beldi
5/5
Choosing Westford University College for my MBA with Business Analytics in partnership with Abertay University UK was a game-changer. ….
Rim Beldi
Westford Advantage
*Available for onsite students only
Westford Mentorship Program
We Connect
We Talk
Industry Visits
Day with the CEO
Westford Mentorship Program
Westford Mentorship Program
Westford Mentorship Programme is a reciprocal learning opportunity between our MBA alumni currently in leadership roles in the industry and our day scholars who are pursuing their bachelor’s degree. This programme will allow the mentees to be coached by the mentors, who will share their professional experience, knowledge, and skills with the mentees to help them to achieve their career ambition. It all equates in giving back to the society by having a positive influence in the lives of young people, especially those who are looking for meaningful professions. The Program bridges the gap between academia and the workforce by providing students with an opportunity to engage with experts in their field of interest, ask insightful questions, and enhance their career exploration. Alumni mentoring programs have proven incredibly successful across the globe, however, it will be the first of its kind in the UAE.
For Mentors
Mentoring is a learning relationship between
individuals focused on the mentee’s development
and goals. As someone who has “been there
before”, you will be able to assist current students
in developing the confidence, knowledge and skills
required to make a successful transition into
industry. Mentoring is a great way to expand your
professional network.
For Mentees
Students are encouraged to seek information and
guidance from their mentor, and utilize the insight
gained from learning about their mentor’s skills,
experience, and knowledge to inform decisions
about their future. They will also receive career
guidance, networking opportunities, potential
professional opportunities, and a chance to enhance
their communication and career development skills.
We Connect
We Connect
Westford’s We Connect initiative is dedicated to inviting some of the world’s finest and most successful leaders, innovators, and visionaries to describe their experiences with students, trying on our mission of actively surrounding them with leaders who serve as a reflection of their futures. These dynamic personalities take center stage and interact, with the students to share knowledge in their field of expertise.We Talk
We Talk
Leaders and influencers all over the world have repeatedly emphasized the importance of one’s surroundings on one’s life and prospects. If a person wants to live a successful and satisfying life, the key is to change their surroundings to include individuals who will help them improve. We at Westford recognize the significance of impacting characters in the lives of our students. As a result, we make it a point to invite people who have positive, inspiring, and uplifting success stories regularly.Industry Visits
Industry Visits
Industry visits play a key role at Westford University College. Students are taken for industry visits around UAE where they interact with the company people and have a first-hand experience of how a corporate entity works. The crucial purpose behind this program is to accustom students to the industrial practices and the workings of the corporate world. Students are exposed to practical situations and events in companies thereby honing their corporate skills and industry understanding.Day with the CEO
Day with the CEO
Day with a CEO is designed to uncover promising future leaders and allow them to walk in the shoes of a senior business leader. By spending a day with the CEO, students learn the level of responsibility and the complexities needed for today’s leading executives while also getting a feel for how these leaders create value in their organizations. It is also an opportunity for CEOs to connect with and better understand what drives the next generation. Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
Why WUC
Established in 2009, The Westford University College is the most trusted executive educational institution in UAE, providing flexible learning and affordable programs for regular students and working professionals (Perfect ‘Work-Life-Study’ Balance). We provide top rated MBA Programs, Bachelors Courses, Professional Programs and corporate training. 30000+ students, 80+ Courses, 140+ Nationalities, 12+ Academic Partners, 15+ years in the market.
Our Student Base
Dubai, Sharjah, Abu Dhabi, Riyadh, Jeddah, Dammam, Oman, Bahrain, Kuwait, Qatar, USA, UK, Canada, South Africa, Lebanon, Namibia, Nigeria, India, Malaysia, Singapore etc.
MBA Programs
- MBA- Cardiff Met
- MBA International- CCCU
- MBA - Master Stage – GLOCS
- MBA with Supply Chain Management – Abertay
- MBA with Business Analytics- Abertay
- MBA with Engineering Management- Abertay
- MBA with Management of Public Health- Abertay
- MBA with Health and Safety Leadership - Abertay
- Executive MBA in HR Management and Analytics – UCAM
- Executive MBA in Healthcare Leadership- UCAM
- Executive MBA in Global Business Management- UCAM
Bachelors Programs
- BSc (Hons) Business with International Business Management- LJMU
- BSc (Hons) in Computer Science – LJMU
- BSc (Hons) in Business Psychology with HRM- LJMU
- BA (Hons) Sports Business- LJMU
- BA (Hons) Accounting and Finance- GLOS
- BA (Hons) Business Management with Business Analytics – Abertay
- BA (Hons) Business with Digital Marketing- Abertay
Diploma Coures
CMI Level 7
HND
Doctorate
Other Programs
Al Taawun Campus
Tejara 3, Al Taawun, Sharjah, UAE
Al Zahia Campus
Block E, 1 st Floor, Sharjah Book Authority Building,
Al Zahia, Sharjah,UAE
Pune Office
9A, Midas Tower, Phase 1, Hinjewadi Rajiv Gandhi Infotech Park, Pune – 411057
9A, Midas Tower, Phase 1, Hinjewadi Rajiv Gandhi Infotech Park, Pune – 411057
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