Job Roles and Responsibilities
- Develop and execute comprehensive digital marketing strategies that align with the institute’s goals and target audience.
- Conduct research to identify the institute’s target audience, including prospective students, parents, alumni, and donors.
- Produce engaging and relevant content for various digital platforms, including social media, websites, blogs, and email campaigns.
- Optimize content for search engines to improve visibility and organic search rankings.
- Create and execute email marketing campaigns to nurture leads, engage current students, and maintain alumni relationships.
- Monitor and analyze the performance of digital marketing efforts using tools like Google Analytics and social media insights.
- Track key performance indicators (KPIs) such as website traffic, engagement rates, conversion rates, and lead generation.
- Prepare regular reports on campaign performance and provide actionable insights to improve strategies.
- Work collaboratively with admissions teams, faculty, and other departments to align digital marketing efforts with institutional goals.
- Adhere to ethical guidelines and data privacy regulations in all digital marketing efforts.
Job Skills, Abilities and Knowledge
- Proficiency in managing social media platforms creating engaging content, and utilizing social media tools for scheduling and analytics.
- Search Engine Optimization Skills.
- Ability to create compelling and relevant content for various digital channels.
- Ability to interpret data and draw insights to optimize campaigns for better results.
- Skill in preparing clear and actionable reports.
- Strong communication skills.
- Capacity to brainstorm innovative ideas and strategies to engage the audience and differentiate the institute.
Education and Experience
- Masters in Digital Marketing, marketing or related fields
- Proven experience as a Digital Marketing/Marketing Specialist, preferably in an educational or related industry.
Location
Sharjah, United Arab Emirates (UAE)
