Order a Prospectus
About Diploma in Digital Marketing
Program Highlights:
- Duration: 3 months
- Modules: 2
- Credit: 45
- Level: SCQF Level 8
With the advent of technology and the age of digitalisation, it has become essential for professionals at both, entry as well as expert levels to be equipped with the knowledge and skills of digital marketing. Which include, but are not limited to, Social Media Marketing, Google Advertisements and Analytics and Search Engine Optimisation.
The Diploma in Digital Marketing at SCQF level 8 provides learners with a qualification that demonstrates underpinning knowledge and evidence of competence in digital marketing. The qualification will develop areas such as: marketing planning; ethics and legalities of digital marketing; business concepts; project management; digital marketing metrics and analytics; and personal and professional development.
This qualification has been credit-rated and levelled at Level 8 by the Scottish Qualifications Authority (SQA). It appears in the SCQF framework and supports the Curriculum for Excellence requirements. Each module of this programme will give the learners 23 credits, with total SCQF credits for the programme being 45.
Modules
Key Learnings:
- Gain a strong foundation in marketing principles, including frameworks, models, theories, and concepts that are essential for developing effective marketing strategies.
- Learn the practical application of marketing concepts to achieve real-world results.
- Be equipped with contemporary skills in marketing analytics, digital marketing, and social media marketing.
- Explore the customer's journey in the digital age, gaining insights into how consumers interact with brands online.
- Learn about various digital marketing channels and their effectiveness.
- Understand how to leverage the strengths of traditional and digital marketing approaches to create comprehensive marketing strategies.
Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
Individuals who are presently employed and want to get a formal certification should pursue the Diploma in Digital Marketing. It is also useful for firms that want to provide their staff with short, ongoing professional development courses. The Diploma will also be appropriate for mature candidates who have not attended school for some time, as well as recent graduates who are pursuing an apprenticeship program in Digital Marketing.
About Scottish Qualifications Authority (SQA)
The Scottish Qualifications Authority – SQA, sponsored by the Scottish Government’s Learning Directorate, has two primary roles: accreditation and qualifications. It accredits credentials other than degrees and approves and guarantees quality to notify bodies that intend to admit individuals for such qualifications. The awarding body, on the other hand, refers to the development and implementation, validation, evaluation, qualifications, and ensuring that they are up to date and that certificates are issued to candidates. Under these functions, the SQA provides a variety of services for companies and training providers, from training courses and central approvals to personalized awards, credit scores, and licensing services.
Why SQA?
- SQA Qualifications are recognised worldwide.
- Qualifications provide clear educational and employment progression pathways and are supported by the industry.
- Provides vocational skills specific to occupations or sectors.
- Each SQA qualification is benchmarked against qualifications on the Scottish Credit and Qualifications Framework (SCQF)
What our Students Say
About Our Learning Journey, Than
From Those Who Are Experiencing It.
Luiana João António
Deepa Larai
Cynthia Rihana
Baboucarr Bojang
Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
