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With the developing complexities in the management of businesses worldwide in the realm of Business, explore a world of opportunities and unlock the future with a bachelors at Westford University College.
About BSc (Hons) Business with Digital Marketing
Program Highlights
- Credits: 360
- Duration: 3 years
- Intake: January/ September
- Dual Certification
- Industry exposure through various Westford Initiatives
It will help the students to develop analysis and evaluation skills, which can be applied to real-world situations. Students will enhance their knowledge and understanding of the various functional areas of business, including management, marketing, human resources, finance, and operations management within a global context. The students will also be equipped with skills required to be successful in business, such as entrepreneurship, digital literacy, collaborative working, and communication skills.
Part One: Higher National Diploma (HND) in Business (Marketing)
Pearson- Higher National Diplomas are internationally recognised higher education qualifications at levels 4 and 5 that are equivalent to the first and second year of a university degree, providing progression to both university and employment. Pearson is the world’s leading learning company working to help people of all ages to make measurable progress in their lives through learning.
On completion of Part One, learners will receive up to 240 Credits.
Module List
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Module Name
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Credits
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|---|---|---|
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Business and the Business Environment
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15
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Marketing Process and Planning
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15
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Human Resource Management
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15
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|
|
Leadership and Management
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15
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|
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Accounting Principles
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15
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|
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Managing a Successful Business Project
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15
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|
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Sales Management
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15
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|
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Organizational Behaviour
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15
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|
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Innovation and Commercialization
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15
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|
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Entrepreneurial Ventures
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15
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Business Strategy
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15
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Digital Marketing
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15
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Marketing Insights and Analytics
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15
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Integrated Marketing Communication
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15
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Research Project
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30
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Part Two: BSc (Hons) in Business with Digital Marketing -Top-up
The carefully designed suite of tested modules will help you become competent in managing people, money, markets, and products, as well as developing your analytical, planning, and information management skills in a business context, so by the time you graduate, you will be fully prepared to tackle the realities of the real business world.
On completion of Part Two, learners will receive up to 120 Credits.
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Module Name
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Credits
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|---|---|---|
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Business Consultancy
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20
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Strategic Management
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20
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Innovation and Creativity for Business
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20
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Strategic Branding
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20
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Marketing for Emerging Markets
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20
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|
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Personal Development and Employment
|
20
|
- Westford University College proudly stands as the Collaborative Partner of Liverpool John Moores University (LJMU). For further details, we encourage you to explore the comprehensive information available on LJMU’s official website under the Collaborative Provision Register
- Please note, that only the BSc (Hons) Business with Digital Marketing- Top up is awarded by the Liverpool John Moores University.
- The course fees are subject to variation based on batch schedules. It’s important to note that the fees for all programs are paid to Westford University College, which is your educational partner for studying with LJMU.
Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
About Certified Team Leader Professional Programme
This professional program was created in collaboration with the Chartered Management Institute and assists professionals in acquiring a Certified Team Leader Professional Programme credential from the Chartered Management Institute, UK. The program’s goal is to help learners transition from working on their own to manage others and to prepare them to take responsibility for getting work done through others on the team and to effectively manage team members by sharing information, offering autonomy, being aware of people’s needs, and providing direction.
About Liverpool John Moores University, UK
The Liverpool Mechanics Institute was founded by people of power and influence who recognized the transformative effects of education and the impact that learning and aspiration could have on individuals, communities, and society.
It was the first such institution to be founded in England. The establishment of the Liverpool Institute and School of Art and the Liverpool Nautical College followed this small, pioneering movement, and in 1900 Irene Mabel Marsh opened the IM Marsh campus. These organizations together laid the foundations for Liverpool John Moores University, an institution that has grown and flourished and continues to provide opportunities for all.
Today, with a vibrant community of over 23,000 students from over 100 countries worldwide, 2,400 staff and 250-degree courses, Liverpool John Moore’s University is one of the largest, most dynamic, and forward-thinking universities in the UK.
Why LJMU?
- All programs are focused on student employability with industry-informed practical learning and opportunities for work placements
- Degrees are founded on high-quality teaching, ground-breaking research and extensive links with employers and business leaders both in the UK and around the world
- The University is one of the highest climbers nationally in the Research Excellence Framework 2014, ranked 61st for world-leading and internationally excellent research.
- LJMU is the first university to receive two commended judgements from the Quality Assurance Agency (QAA) during its Higher Education Review.
About Pearson, UK
Why Pearson?
- Pearson is developing World Class Qualifications that empower learners to develop important skills to make progress in their lives through learning
- Globally recognized academic and vocational qualifications.
- Pearson BTECS are recognized in more than 70 Countries.
- Pearson has over 45 Progression Partners and support more than 250 Online Degree Programmes.
Upon completion of the programme, the learner will receive upto 360 credits along with Higher National Diploma in Business (Marketing) by Pearson, UK, and the BSc ( Hons) Business with Digital Marketing from the Liverpool John Moores University, UK.
Interested in This Program? Secure your spot now.
Entry Requirements
- Completed 12/ A Levels/ International Baccalaureate
- Applicants must have an internationally recognised English language qualification equivalent to IELTS 6.0 (minimum of 5.5 in each component).
- All instruction on the programme will be in English.
Online Learning Process
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There’s No Better Way To Learn About Our Learning Journey, Than From Those Who Are Experiencing It.
Nasmeen Nazer
Christarios Blaise Olivera
Jeusen Atencio
Hiba Hamid
Mustafa Muhammad
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Fatima Saleem
Huzaifa Kashif (Pakistani)
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Westford Advantage
*Available for onsite students only
Westford Mentorship Program
Westford Mentorship Programme is a reciprocal learning opportunity between our MBA alumni currently in leadership roles in the industry and our day scholars who are pursuing their bachelor’s degree. This programme will allow the mentees to be coached by the mentors, who will share their professional experience, knowledge, and skills with the mentees to help them to achieve their career ambition. It all equates in giving back to the society by having a positive influence in the lives of young people, especially those who are looking for meaningful professions. The Program bridges the gap between academia and the workforce by providing students with an opportunity to engage with experts in their field of interest, ask insightful questions, and enhance their career exploration. Alumni mentoring programs have proven incredibly successful across the globe, however, it will be the first of its kind in the UAE.
For Mentors
For Mentees
We Connect
Westford’s We Connect initiative is dedicated to inviting some of the world’s finest and most successful leaders, innovators, and visionaries to describe their experiences with students, trying on our mission of actively surrounding them with leaders who serve as a reflection of their futures. These dynamic personalities take center stage and interact, with the students to share knowledge in their field of expertise.We Talk
Leaders and influencers all over the world have repeatedly emphasized the importance of one’s surroundings on one’s life and prospects. If a person wants to live a successful and satisfying life, the key is to change their surroundings to include individuals who will help them improve. We at Westford recognize the significance of impacting characters in the lives of our students. As a result, we make it a point to invite people who have positive, inspiring, and uplifting success stories regularly.Industry Visits
Industry visits play a key role at Westford University College. Students are taken for industry visits around UAE where they interact with the company people and have a first-hand experience of how a corporate entity works. The crucial purpose behind this program is to accustom students to the industrial practices and the workings of the corporate world. Students are exposed to practical situations and events in companies thereby honing their corporate skills and industry understanding.Day with the CEO
Day with a CEO is designed to uncover promising future leaders and allow them to walk in the shoes of a senior business leader. By spending a day with the CEO, students learn the level of responsibility and the complexities needed for today’s leading executives while also getting a feel for how these leaders create value in their organizations. It is also an opportunity for CEOs to connect with and better understand what drives the next generation. Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
