Order a Prospectus
Unlock a world of opportunities and navigate the ever-evolving complexities of global businesses with the Postgraduate Diploma in Sales and Marketing Management at Westford University College.
About Postgraduate Diploma in Sales & Marketing Management
Marketing is a crucial function in any business or organization and is increasingly important in the modern globalized economy. There’s little doubt that sales and marketing management skills are vital in today’s business world.
Organizations and brands, large or small, need experienced and skilled sales and marketing professionals to support them. The PG Diploma in Sales & Marketing helps you acquire knowledge and skills adopted by leading marketing and sales professionals around the world.
In a global economy, where everything is gauged based on Return on Investment (ROI) the role of sales and marketing is even more important than it used to be two decades ago. Every professional is expected to be a risk-taker, innovator & analytical person. With the right skills set in sales & marketing management, you will be able to cater to the business needs of the organization.
Key learnings of the Postgraduate Diploma in Sales and Marketing Management :
- Understand the fundamental concepts of marketing and sales along with the evolution of the modern marketing environment.
- Understand the marketing concept as a vital tool of an organization to create profits and its strategic significance.
- Analyse how companies are being transformed from a traditional marketing approach to a modern marketing approach.
- Examine how companies are conducting sales forecasting and the tools deployed.
- Evaluate the importance of sales function in an organization.
- Understanding different sales channels available in a modern economy.
- Understand the sales funnel and its outcome.
- Understand the trends in sales and marketing
- To analyse the trends in consumer behaviour and apply them to the marketing of a product or service.
- Develop Strategies to improve the top line and bottom line.
- Developing a marketing plan and marketing control to develop the sales force and ensure profits.
- Able to analyse the marketing control initiatives deployed by the organizations.
- Able to analyse the marketing control initiatives deployed by the organizations.
- Understand the process of recruiting, selecting, and training the sales force.
- Describe a marketing plan and outline the key elements.
- Understanding the relationship between STP and Marketing Strategies.
- Understand Fundamentals of Digital Marketing.
- Prepare a marketing budget for the fiscal year.
- Understand fundamental concepts of Brand Management.
- Understand and execute new product launches.
Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
Intended Audience
The programme is introduced keeping in mind the career trajectory of professionals in the sales and marketing industry, looking forward to growing in their careers and undertaking leadership roles. It also serves as a good refresher to those who wish to upskill and reskill within their chosen profession as marketing and sales agents, keen on acquiring updated information that will help them incorporate new methods of practice into their everyday tasks. The Postgraduate Diploma Programme is also sufficient for professionals who are looking forward to switching their career paths from any other industry to sales and marketing.
* We do not provide legalization/attestation of CIQ’s PG Diploma certificate. These certifications are solely intended to improve students’ knowledge of the program.
About CIQ,UK
Cambridge International Qualifications (CIQ) is a specialized awarding body based in the United
Kingdom. CIQ designs and accredits credentials tailored to address the demands of learners and
the business community to provide individuals with resources for personal and career growth.
CIQ has developed a reputation for offering high-quality support and services to the education
industry. Cambridge International Certification has developed an Internal Qualification Framework
(CIQ Credit Framework) consisting of various categories and credentials, such as certificates and
diplomas, by international requirements. Its services are also reviewed to increase consistency
and ensure that they apply to the constantly evolving global market as well as career opportunities
for ambitious individuals
Why CIQ?
- CIQ offers credit-rated qualifications in partnership with the Scottish Qualifications Authority (SQA), UK
- It is listed under the Scottish Credit and Qualifications Framework (SCQF) qualifications database which enables the student to utilize the credits earned to attain UK-regulated qualifications
- CIQ is supported by a very distinguished ‘Academic Advisory Board’ which comprises distinguished individuals from academia who provide deep insights and provide overall guidance for academic strategy.
- CIQ offers a wide range of diplomas, advanced diplomas, and postgraduate diplomas available to suit the individual needs of students, executives, and corporates.
What our Students Say
There’s No Better Way To Learn
About Our Learning Journey, Than
From Those Who Are Experiencing It.
About Our Learning Journey, Than
From Those Who Are Experiencing It.
Sijo Joy
(PGD EM)
5/5
“It was a great learning experience with Westford. I had doubts about undertaking this online course initially, but Westford ….
Sijo Joy
Victor Chimezirim Ofoegbu
(PGD EM)
5/5
“I knew that I picked the right option for my Post Graduate program at the Westford University College. It ….
Victor Chimezirim Ofoegbu
Zainab Imran
BTEC Level 3 National Foundation Diploma in Business
5/5
“I chose Westford University College’s L3 foundation program because it matched all my expectations. In addition, I appreciate the ….
Zainab Imran
Fathima Maheesha
BTEC Level 3 National Foundation Diploma in Business
5/5
“BTEC foundation at Westford has allowed me to accelerate my study and achieve my goals more quickly. The course ….
Fathima Maheesha
Hiba Fatma
BTEC Level 3 National Foundation Diploma in Business
5/5
“My time at Westford has been extremely beneficial in both my academic and personal life. I want to express ….
Hiba Fatma
Mahmoud Basalama
HND in Computing- Pearson
5/5
I joined the Computing program, at the Westford University College, with an expectation that it would help me improve ….
Mahmoud Basalama
Speak to Our Admissions Officer to Know More
By providing your contact details, one of our academic advisors will contact you soon.
