The major difference that export marketing deals with is the marketing of products in other countries. Some companies follow the same practice that is adopted for domestic market bt the export marketing strategies need to be having more challenges. This is due to the fact that when countries change the ideas tastes and culture change. Apart from this laws, rules and regulations also comes in the way of export marketing strategies.
In the case of export marketing an aggressive and more calculated strategy is needed in order to succeed. The export marketing needs to be done stage wise for ensuring growth. During the planning stage of export marketing strategies where the company stands should be defined and what is to be achieved is to be clearly stated. The company should create a formula for success through objectives which can be attained during a period of time.
Next comes the pricing strategies that need to be adopted while marketing a product overseas. If there are not many competitors in the industry then pricing strategies can be more effective. In some cases where the products are new to the market pricing strategies can have a profound effect on the company profits. pricing strategies vary for different products and several methods like discounts coupons and promotions can be applied to the product.
Traditional marketing plans like banners and billboards are as effective as online marketing strategies in certain cases. Word of the mouth publicity about the brands are also useful in marketing products overseas which can be used with the help of social media platforms.
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